The consulting firms appear to be lagging in their digital transformation while the digital economy reinvents itself every day. What leverage these companies could use to better anticipate future innovations?
For close
10 years, the GAFA (Google, Apple, Amazon and Facebook) define
new digital rules. A trolling, big business
French accuse a disturbing
delay in their digital transformation. The digital
also seems to devour consulting firms responsible for assisting
key accounts in their mutation. At the time I write this
lines, Google developed its autonomous car, Apple launched its i-watch and Microsoft
sees its augmented reality headset called Hololens. How companies
business consultancy could they anticipate these new more
trends around digital to better support their customers in their
digital transformation?
Consulting Companies in position
Waiting
daily monitoring is performed by many consulting firms
who publish on their site or on specialized articles on blogs
the digital economy of tomorrow. If they keep abreast of innovations
developed by Digital giants and startups, partnerships
Service have difficulty anticipating the new rules of business.
These difficulties are due
that economic activity
most of these firms
predominated by short-term profitability of logical . Indeed it is
prudent and cost effective to position its consultants on current topics
such as social networks, mobility, etc. than embarking on
New technologies under development including the future profitability is
hypothetical. Also, large companies are cautious about investing in
on new technologies in times of crisis. Quitting
Google Glass visionary project perfectly illustrates the risk
that represents the positioning of a business on an emerging technology.
This waiting position
consulting companies results in a Positioning
on the strategic Late digital
compared to the designed technological advances. Many large
consulting firms point the finger delays and needs
observing their customers. But these are not going to meet
innovation by late expanding service offerings around
latest digital innovations.
be the closest
innovation to better anticipate
If the delay is at least
concern, new consultants
such as The Family and Faber Novel attach to decrypt
future trends and share. We will try to define
suggestion box can help
consulting companies to better anticipate the contours of the future economy.
·
Develop
R & amp; D
Several consulting firms
tend toward home editing software to complete their offers
council. The Innovation Practice
Solucom Digital has set up a center gathering
consultants with technical skills capable of performing POC. The
City company, for its part, developed an expertise solution
detached from its advisory activities. R & amp; D in consulting companies
heart is not their business and should not become one. Their role is
to support companies in their digital transformation. They can
let start-ups and other innovative companies developing new
technologies. But they would be wrong not to position a
minimum of editing. While the risk is to develop a business
of unprofitable edition. However, consulting firms can
draw more of the GAFA operation which “ play on an integration model
all of their products and not on independent product lines . ”
If the publishing activity of a consulting company is not profitable, it
could instead help develop new reflexes and better
addressing innovation.
·
Strengthen
linkages with start-up
To better anticipate
Winning innovations, consulting companies could strengthen their ties
with start-up by setting up a win-win relationship. The
Consulting companies can share their address book with
entrepreneurs, guide or investing in the capital of start-ups.
As for the latter, they allow companies to make a bet on
the future by positioning itself upstream of innovation. For example, The Family
proposes a structure where identified startups can thrive in their
providing funding and advice.
·
Recruit
atypical profiles, ‘the digital intrapreneurs’
The digital intrapreneurs are
Employees at ease with new technologies undertaking
freely within their society. Google has made its credo with the equally
famous rule
20%. These profiles are able to bring new ideas to
structures in place and advance innovative topics so
autonomous. The whole question is how to capture these rare gems. By
strengthening links between consulting firms and start-ups, these people
can be identified and hunted. Also, recruitment can be done to
at the end of the applicant’s training. MC2i Group has set up a system of
very effective recruitment through a training partnership with the school
Business Telecom Business School.
Corporate Transformation
Council will be a real challenge for the consultants. Attitudes could
well be made to change in the coming years. The chilliness up
side, we may see the emergence of a management and corporate culture
more forward agility, innovation, pragmatism and entrepreneurship.
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