Yahoo unveils new logo that loses in fantasy. The change is not radical and sceptically ranks.
After 18 years of loyal service, the logo history Yahoo is stored in the closet (although it had undergone some changes over time).
Place a new model.
The new logo is simple. No graphical flight, and conservation of the original type design.
Finally, Yahoo Font font used for the past 18 years the logo has changed.
level partially unbalanced letters gave way to an almost perfect symmetry. This gives a more serious look at the brand.
rounded two “O” and the exclamation point of the brand is enhanced.
From the point of view of the color chart, the Internet group chose to stay on the white and purple (but darker) which characterizes its image since its founding in 1995.
That ends the communication campaign entitled “30 days of change” (30 days of change) and launched on 5 August.
Since then, Yahoo had a daily chart avenue explored to design a new logo.
This change also included in the determination of the recovery group by Marissa Mayer.
Group CEO was also expressed about it on his Tumblr account (video on the logo design to support).
“We never changed our logo in 18 years. Our brand represented by that logo was valued at ten billion dollars. It was time to evolve, but we could not take this lightly. “
the Internet community as expressed on Twitter, the change may be too subtle or even useless.
original logo Yahoo abandons its own police to something more serious paces
Image credit:. Yahoo
– Quiz –
you know the galaxy Yahoo!
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Image Credit: Yahoo
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