LG launches its new smartphone, the G2 - Le Figaro

Korean group has chosen to place the on / off button and also controls the volume on the back of the phone. The way to differentiate itself from its rivals.

It is now the norm: the launch of the “stars” are trademarks of smartphones in New York. LG is no exception to the rule by introducing the 7 August the latest G2. The main hallmark of this new smartphone is the button (on / off and volume control) which is located at the back of the phone, not on the sides or top of the device. LG stressed that innovation to enable better grip … and avoid awkward users unleash their phone trying to resolve. Now you can do everything with one hand, whether you are right or left handed! To move the button, LG also has the redesign of the battery G2 “smaller, but without loss of autonomy” promised marketing brand manager.

LG G2 also has a large screen (5.7 inch) Full HD, “The ideal screen size for everyday use long” says marketing director of the brand. The Korean company has also kept the camera with a system stabilizer (OIS), which allows “take sharp pictures from the passenger seat of a car” and take pictures, even at night. “The G2 is the only smartphone market with a 13 mega pixel camera without this resulting in a bulge in the hull of the aircraft,” said the marketing manager of the group, through to the picnic, clearly rival Nokia.

Other features of this Android smartphone, LG has also highlighted the quality of the sound, with pre-recorded ringtones that help assess the quality provided to assess children’s choirs … The User experience is also improved, LG promises. To turn on the screen, simply tap it twice to answer a call, lift the phone … Intuitive, he also knows how to recognize a proposed appointment in a text message and immediately proposed to either save it in their agenda or to open a link in Google Map to locate.

success of G2 is one of the main challenges for LG Mobile. Samsung has shown that sales of a range are based on the success of its flagship smartphone. LG is one of the brands that try to climb on the third step of the podium, behind Samsung and Apple still seem unattainable in smartphones.