Google up the volume in France. The famous search engine Google on Thursday launched Play Music Unlimited Access, its listening music service online. Announced on May 15 in the United States, it is now available in nine European countries. The subscription is currently charged at 7.99 euros per month and will increase to 9.99 euros after September 15.
classic features
Google Play Music Unlimited Access integrates Google Play Music service, which already allowed users to buy their favorite songs and albums of music as MP3 download. It is accessible via a website and application for Android phones, but not yet for iPhone. Google gives access to millions of songs to listen to streaming “of the majors, independents and national artists,” he says. Agreements have been signed with majors Universal, Sony and Warner Music.
its new service, Google has modeled the form of its two main competitors, Deezer and Spotify. Google Play Music Unlimited Access has all the classic features, like the ability to build playlists and receive suggestions for new music to listen to the tastes of the user. These can create and radios from a song or artist they like. The titles can be rearranged, deleted or added convenience. Finally, it is possible to store up to 20,000 additional shares on the platform.
Already number one in France
launching Google Play Music Unlimited Access in Europe, Google is accelerating its strategy content. This type of service is a way for him to retain the users of its Android smartphones, as listening to music is one of the main uses of mobile phones.
Google, which is also engaged in the sale of films and books, there is also a way to generate revenue off of advertising, the heart of business. These “other activities” accounted for a total turnover of one billion dollars (750 million euros) between April and June, up 138% year on year. In France, Google is already the number one free music streaming through YouTube. His video site is used by 54% of French to play songs on the Internet, against 23% for Deezer and Spotify only 3%, according to one published in June by the Hadopi OpinionWay study. But Google did not pay until unlimited supply. In this area, the number one is the French Deezer.
Launched in 2007, it now boasts 6 million unique visitors per month on its website in France. The majority of its paying customers are brought to him by Orange, which includes a range of music in some packages. Aside from that, Deezer had 320,000 subscribers at the end of 2012, according to figures provided by the producers of music, against 130,000 for Spotify.
For the record, this type of paid subscription for unlimited music, however, remains a source of much more promising than free music supported by advertising revenue. Deezer has accounted for 65% of sales of music streaming last year, against only 11% for YouTube.
No comments:
Post a Comment