S40 legacy has now found his heir, played by Asha, the operating system developed by Nokia smartphones that animates the same name. Eager to make a real “platform”, the Finnish manufacturer announced Thursday the availability of a development kit dedicated to application vendors, several major partnerships, and the upcoming launch of a new terminal, The Asha 501 will be available in France in the summer suggested retail price of 109 euros.
Asha 501: the bridge between feature phone and smartphone
501, Nokia confirms its intention to bridge the gap between traditional phone, equipped with limited functionality, and smartphone, the true meaning of “intelligent” terminal. The newcomer is based on a 3 inch touch screen with 320 x 240 pixels, along with a single back button. GSM / Edge (but not 3G) compatible, it embeds 128 MB RAM, 4 GB dedicated storage in the form of a microSD card, and a 3.2 megapixel camera sensor. It also has WiFi (802.11g), Bluetooth 3.0, and an FM tuner.
The Asha 501 also has a 1200 mAh battery, which carries its weight at 98 grams (for 12.1 mm thick). At this level, Nokia advance autonomy would amount to 48 days of standby time, 17 hours talk time and 56 hours music playback. Available in many colors, it adopts lines reminiscent of the Lumia range, which is now the new visual identity of the Nokia phones. The Finnish indicates that it will be available from about 60 operators and distributors in over 90 countries worldwide. Dua l SIM version will follow later in the year.
Asha new system agreements and publishers / operators
software side, 501 embeds the latest developed by Nokia operating system, also called Asha, which therefore represents fire over the S40 environment and will power now all offer entry-level builder. Backed by assets from the acquisition of Smarterphone, according to Nokia Asha must embody the perfect answer to the needs of emerging markets and the smart phone segment less than 100 dollars, which will focus on one part of the market growth.
The system relies on an interface based on icons representing different applications installed, which is associated with a stream of similar personal activity on the principle that offer environments like Blackberry 10 (with its hub) or Windows Phone. It embeds its own mail client, as well as home browser, Nokia Xpress, who knows compress web content before delivering them to the terminal, so as to minimize data usage.
His great strength come mainly , according to Nokia, openness to third-party applications already available through the onboard Store. The applicant refers to the great names of the Web such as Facebook, Twitter, Foursquare, Whatsapp or eBuddy regarding social networking and messaging, signed EA and Gameloft games and media applications such as CNN, ESPN and The Weather Channel.
Nokia accompanies the launch of a new software development kit (SDK) for performing dedicated to Asha Web applications, with the promise that they work without special adaptation on all terminals of the range. Developments will, as at the time of S40 in Java. This SDK will be expanded soon also a module for the purchase content directly within an application, and also open access to advertising marketplace (Ad Exchange), so that publishers can monetize their productions.
this double offensive, consisting of a share of robust, autonomous and cheap terminals, as well as a complete software environment open to applications, Nokia is hard to sell 100 million handsets Asha in the coming years.
Nokia Asha 501 has a French
In order to facilitate the penetration of its new emerging markets, Nokia announces that it has signed agreements with several operators like Airtel, present in Africa and India, in which the purchase of Asha 501 will be eligible for access Free Facebook data for a limited time. In France, the purchase of the phone will be entitled to four free download EA games. Nokia finally promises that its application navigation / mapping will be given to Asha in the third quarter.
Without compromising its efforts on the high end, where its Lumia smartphones plagued Windows Phone, Nokia Asha therefore sees the possibility to recapture the entry-level mobile phone, where margins are limited but where sales volumes are globally extremely important. What, perhaps, regain the number one spot in the mobile world, now owned by Samsung.
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