Yahoo! needs to dust off its image. Or are one of Tumblr adored by young Internet social networks.
Silicon Valley giant Yahoo! has not been able to acquire the French Dailymotion. Never mind, it is about to offer home, Tumblr. This is a site at the forefront of high-tech news, AllThingsD, who, this weekend, attracted the attention of the “webosphere” World on the possible acquisition by Yahoo! in its little fellow Tumblr.
According to the Wall Street Journal, the transaction has been approved by the board of directors of the Internet giant, which met on Sunday. Details should be given on Monday at a press conference. Offering Yahoo! would in cash, $ 1.1 billion (€ 857 million).
If the transaction does not top the last minute, it would be the largest acquisition in the Internet portal since the arrival of Marissa Meyer, a former Google at its head in the summer of 2012. Many investors believed Tumblr to rub their hands. Since 2007, Tumblr has raised $ 125 million to fund
Its value reach $ 800 million, below, therefore, the supply of Yahoo!. If he is willing to pay a high price to afford Tumblr is that this historic player in the Web needs a second youth. Overshadowed in recent years by Google and Facebook – very popular with young people – Yahoo! needs to rejuvenate its image
.
But Tumblr is with Pinterest, one of the two social networks are most popular among young Internet users. Available in twelve languages, Tumblr boasts 108 million blogs and 50.7 billion exchanged between bloggers posts. His attendance closer to the other social networks like LinkedIn or Twitter.
The fact that more and more users connect to Tumblr outside their homes, on their smartphones and tablets, very interested in Yahoo. Mobility is indeed one of the challenges faced by the pioneers of the Web, they are search engines, hosting or e-tailers. Neither Yahoo! nor Tumblr did not wish to comment on this potential acquisition.
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