To celebrate its fiftieth anniversary, the company unveiled a Egoista Lamborghini in his crib in Sant’Agata Bolognese.
Highlight of the show
This week was the Lamborghini, celebrating its 50th anniversary. “Great Giro” was organized to assemble hundreds of vehicles of the brand, starting with Milan, via Rome, Bologna and to Sant’Agata Bolognese village that witnessed the birth of Ferruccio plant in May 1963.
We thought that Veneno, presented in early March at the Geneva Motor Show, was part of the celebration. Oh no! Lamborghini had indeed prepared the highlight of his show, a truly special vehicle . Name: Egoista .
input stage
front of over a thousand guests attending the end of the celebration of the fiftieth anniversary, a strange meteor appears on stage in a cinematic aterrissage air and sound system by a V10 engine, led by CEO Stephan Winkelmann. But man this Sunday’s Walter de Silva. Responsible for the style of the Volkswagen Group (holding Lamborghini), he carried the Egoista project.
“I am very attached to this Italian brand, being Italian myself,” said Silva, “I wanted to pay tribute and think a vehicle to emphasize that Lamborghini have always been designed with passion , and more with the heart than the head. “
The designer goes on to explain that “this is a car made for one person to give them pleasure and allow them to express their full personality. It is built purely for hyper-sophisticated people who want the most extreme and special things in the world “. To summarize, “represents hedonism to the extreme, this is a car without compromise , in a word: egoista.”
In details
itself, the Egoista not in lace. More tortured than Veneno, the vehicle keeps the car gray and orange colors, and features almost look like a toy size . The team signed Alessandro Dambrosio external lines inside is molded by a team led by Stefan Sielaff.
Maybe it was the wish of Lamborghini, create just a toy for selfish spectacular lines, armed (only?) of a 600-horsepower V10. The selfish, sorry, the driver enters the Batmobile in 2013 by opening the roof and climbed into the bucket seat.
If he feels in a steering wheel, gear normal, everything is inspired, of course, with a head-up display, Lamborghini Citan Apache helicopter t . Better according to Silva, the “cell” allows the selfish “to isolate and protect themselves from the elements.”
Lamborghini is selfish
Concerning a marketing communicates unfortunately Egoista states that this “is a pure emotion [. ..] no one can possess. “ More concretely ” gift for Lamborghini Lamborghini “…
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