Monday, May 6, 2013

Youtube is preparing to propose some channels on subscription - Le Figaro

The internet giant Google is about to announce a paid subscription to some channels from its platform online video service YouTube, according Financial Times .

announcement, which could come as early as this week, is expected to affect some 50 channels for subscriptions starting at $ 1.99 per month, according to the business daily quoting sources close to the project.

platform, which derives most of its revenue from digital video advertising, and should adopt a new funding stream.
Without confirming this turn, YouTube told the FT that ” was to create a subscription platform that could bring even more quality content (…) for the sake of (his) users and provide designers a new channel for revenue generation for their content, in addition to models based on leasing and advertising “

YouTube, which has over one billion users per month, has been since 2011 a series of free channels -. a way to prepare the ground for the creation of pay channels.

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