Google+: second most used social platform in the world? - MemoClic

beginning of this year 2013, we rapportions analysis of analyst firm Trendstream on the world ranking of social networks. Much to the surprise of critics of Google, the search giant’s social network ranked second, behind Facebook, but before Twitter. A new study just published by the firm GlobalWebIndex stands for the same balance these last 9 months.

main trends

last 3 quarters, here are five key lessons learned according to analyst firm:

• 1. the commitment of members of social networks is more pronounced, especially on Twitter
• 2. social networks ‘local’ are declining, except for China and Russia
• 3. using social networks on mobile is increasingly important
• 4. older surfers put social networks
• 5. is the second Google+ social platform 359 million active users per month

If the first 4 points does not ultimately have little surprising, the fifth is debatable.

assets or simple users of derivatives Members

Weakened by two experiments inconclusive in this area (Wave and Buzz), Google still breathed in social adventure in summer 2011 with Google+. It must be said that the success of Facebook, which now has more than a billion users around the world could make him fear for his future, and always gave her some ideas.

terms of features and graphical environment, Google+ is not much innovation compared to its rival, although many give him a clearer interface and privacy settings more “understandable”. But it was with all the synergies created as Google innovates.

Thus we see bloom +1 buttons everywhere on online services, software and Google branded environments. In addition, by creating a Gmail or YouTube account, the user automatically creates a Google+ account. It is precisely these connections that boost the numbers of social network and may be misleading as to the true hearing Google+. For a user who clicks on a +1 button to a web page is not necessarily a member of Google+.

• On the same theme: The synergies between Google services

In terms of active users growth in these past 9 months, and always according to the figures in this analysis firm, Twitter display a rate of 44% to 35% Facebook and Google+ to 33% . GlobalWebIndex for an active user is one who has “contributed or used the service during the last month.”