Archos launches a range of smartphones - BBC - BBC

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Archos never ceases to play David against Goliath. The French group has announced the launch of a range of three smartphones, a bold initiative at least in a market that is already highly competitive. In keeping with its strategy, the “Tom Thumb” of consumer electronics offers Android devices positioned on the entry and mid-range. A choice driven by reason puisqu’Archos understood and that long, that compete with Apple in the phone or tablet was useless.

“The

smartphone market is changing, thanks to the continued growth in sales of non-subsidized equipment operators, among others. Archos meets the demand of users, who are looking for devices at attractive prices désimlockés and efficient, “said Loic Poirier, CEO of Archos. The three terminals, the Carbon 35, the 50 Platinum, the Platinum 53 will be sold in late May, respectively to 79.99 euros 199.99 euros and 249.99 euros. The French would then expand its offerings.

After attacking the MP3 player market in the tablets (even before the launch of the iPad), and finally to that of the connected TV, so the French continued to expand its product range . It must be said that Archos needs to bounce, while its turnover in 2012 has declined by 9.6% to € 154.9 million to a loss of 300,000 euros. The group is developing a small portion of its products in France and is made in China.