Sunday, April 28, 2013

Brussels: Google's commitments to avoid sanctions ... - Zebulon.fr

The European Commission has Google in its sights for many years, but in recent months the tone was mounted and accusations of dominance increasingly highlighted. Google has chosen the tone of appeasement and provided a list of commitments made by the U.S. firm, to avoid any financial penalties.

Brussels EU sanctions commitments Google dominance



Google commitments to Brussels


The European Commission in Brussels has taken note of the commitments that Google is willing to concede to avoid financial penalties and a heavy trial for abuse of dominant position in Europe. It is true that 90% of searches are done through Google in Europe and some specialized search engines saw a very evil eye, that the giant proposed to devote its own services.

Crusade by several companies including Microsoft, TripAdvisor, Twenga, Expedia, FairSearch, etc.. had shown that Google put forward its own research findings on topics such as restaurants, hotels, flights, etc.. with price comparison tools. Preferential treatment unacceptable to specialized sites which Brussels had followed suit.

Google proposes to create a specific label for its own services, so that each user can notice the first glance eye, if they do not want to use. He added that he will highlight three competitors beside his services to enable everyone to choose in good conscience the best and not the best put forward.

Other

commitments granted by Google


Other disappointments were particularly obliged to confront Google sites, including the press to misuse their content. The U.S. giant is committed that each site can deny that its content is used by their firm, without it disrupting their indexing and ranking by the search engine.

Google also agrees to cease impose certain exclusivity clauses regarding contextual advertising for example.

All complainants and the European Commission now have a month to analyze the impact of Google’s commitment to define s’ are sufficient or not, and to make them mandatory. Otherwise, the Mountain View giant could see them impose a record fine of nearly 10% of its global business

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