iTunes Store: After 10 years and one day, success is always present - Be Geek

iTunes Store is called when launching iTunes Music Store. He landed 28 April 2003 in the United States and 15 June 2004 in many countries, including France. A few months later, Apple invaded Canada and Japan from August 4, 2005 and Australia on October 24 of the same year. New Zealand was able to use the iTunes Store from 6 December 2006. Today, the service Apple does not offer as music. The catalog includes books, movies, TV shows … After ten years and one day, iTunes Store reference half a billion subscribers.

iTunes Store evolves Products

iTunes Stores has evolved along with the products of the Apple brand. When iPod sales have increased, Apple wanted to integrate new features such as video playback. So iTunes has diversified late 2005 with clips and TV shows. The iPad became the favorite consumer tablet to read books then iTunes markets since January 2010. Since its inception, the Cupertino company can boast of having sold 25 billion music tracks and hundreds of millions of digital books.

$ 2.4 billion

iTunes Store has faced competition and especially one who holds the second place now, it’s Amazon MP3. According to figures from firm NPD, the market share of Apple services market was 69% in 2009, it reached last year in the fourth quarter 63%. This slight decline has contributed to the rise of his rival since the same period the market share of Amazon rose from 11 to 22%, it has doubled in the space of three years. In the middle of streaming music, the iTunes Store is also faced with Deezer or Spotify. Despite the competition, the first quarter of 2013, Apple generated $ 2.4 billion through iTunes Store.

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