Dismissal to $ 60 million at Yahoo! - Le Figaro

Henrique De Castro, hired by Marissa Mayer there fifteen months, was fired from his position as Chief Operating Officer. This decision comes at a difficult time for Yahoo!, whose advertising revenues are down.

between Marissa and Henrique De Castro, divorce is consumed. The CEO of Yahoo on Wednesday announced it referred its COO, after only fifteen months of activity. The decision was announced in an internal memo released by Re / Code. The official start Henrique De Castro will speak this week.

An expensive recruitment

Former

at Google, Marissa Mayer as Henrique De Castro was joined Yahoo! fanfare in October 2012. It was the first shot of the war CEO of Yahoo!, then in office for only three months, symbol of attractiveness found the group. Marissa Mayer had herself announced the news via Twitter.

CEO of Yahoo! has not skimped on the means to entice the former vice president of Google. Contract Henrique De Castro provided for an annual base salary of $ 600,000 (440,496 euros), which were added many financial bonus. In all, he received $ 39 million (€ 29 million) for the fifteen months of operation, more than Marissa Mayer over the same period.

contract Henrique De Castro also stipulates that pocketed $ 20 million (14 million euros) in case of return. That’s not counting the stock options he received when he was hired, he will enjoy a year.

The

advertising revenue mast

Marissa Mayer

remained unclear about the reasons that prompted him to return Henrique De Castro. “The beginning of the new year usually prompts me to thinking,” begs the CEO of Yahoo! in its memo. It is in fact the conclusion of a latent conflict between Henrique De Castro Marissa Mayer. “The tensions arose in the early months,” says a source at the company cited by the Wall Street Journa the . “His performance in the field of advertising have not been up to expectations. “

Yahoo! only win against the giants of online advertising. Google has around 40% market share and Facebook 7%, against only 5.8% for Yahoo!, according to eMarketer institute. Sometime in the second position, the company’s Marissa Mayer is now the third biggest seller of online advertising space, after Facebook. Advertising revenues were still down 7% for the third quarter of 2013.

This case is the first hitch publicly admitted by Marissa Mayer in its strategy for revival of Yahoo!. In eighteen months, the CEO did not skimp to rebuild the reputation of his business. Yahoo! has invested in the purchase of many start-ups to improve its services, including the famous blogging platform Tumblr, acquired for $ 1.1 billion. These efforts are paying off in terms of audience. End of 2013, Yahoo! had 800 million users per month, half of mobile, which is a new advertising dollars. But they are slow to produce their financial effects. Yahoo! publish the results of its fiscal fourth quarter Tuesday, January 28.

“I have every confidence in our teams and the fact that this change will allow us to work more efficiently,” says Marissa Mayer in his memo. “I am optimistic about what we can accomplish in 2014.”