renewal decoder TV evolution approach. Launched under the name neufbox Developments in November 2010, it reached its 3 four years of supposed service. SFR have actually chosen a development cycle of four years, as we said this morning Guillaume Boutin, Director of Consumer Marketing Operator, adding “We will launch a lot of interesting things these next 18 months “.
Just this morning, Executive Director Frank Cadoret and his group were so rave in respect of Android on their new” TV decoder with Google Play “supposed n ‘ be a product extra, they put us chip in his ear.
When asked about the new decoder obviously higher compared to high-end evolution decoder performance, two representatives of SFR could not resist the urge to say that the newcomer was that “experimentation “, ” the first step towards next box “. And add “You can imagine that Android will go beyond the second decoder”
“The new box is SFR.? “ does one asked, referring to the new Google box. “Sure,” then replied Frank Cadoret, communicating beyond the control of the operator. Faced with the reluctance of the latter, a colleague has raised “I am far from the truth? “, to which the Executive Director replied. ” No “
In other words the” SFR TV decoder with Google Play “is a full-scale test, and the ISP is already actively preparing a successor to the decoder if evolution based on the Android platform TV (formerly known as Google TV), at least on Android. By adopting one or the other and thus facilitating the development of all kinds of convergent services, SFR enhance its attractiveness and therefore and this is the sinews of war, its revenues.
Going further
- SFR recovery and details its Google TV decoder
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