January 3, 2014
read private messages from Internet and / or the scanner for advertising purposes. The social network would use among the messages of users without their consent. Two young Californians, Matthew Campbell and Michael Hurley filed a complaint against the social network on Monday, December 30. Facebook would share private messages to its members with suppliers advertising and marketing solutions. The social network so would collect information then would market to third parties.
When a member of the social network wrote a message and includes a hyperlink to a website, Facebook scannerait this message, would collect information on user profiles and then sell them to vendors for advertising solutions that they can offer targeted based on member profile ads. This practice is contrary to the Electronic Communications Privacy Act and the laws of the State of California on privacy and illegal competition. Research reports have shown that Facebook, Google, Yahoo! use similar techniques. LinkedIn is often affected by this type of process. Facebook states that the complaint is without merit and will defend it with ardor. The two Californians want to show that Facebook violates the right to privacy of its users by, among others, a study has been conducted against the social network by a security company Swiss High-Tech Bridge. The company states that the responsibility of the social network links in messages from members: “The firm surreptitiously gathers this information to improve its marketing algorithm and its ability to take advantage of personal data,” says Michael Sobol, counsel for plaintiffs <. / p>
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