Marissa Mayer turns his number 2 at Yahoo - Le Parisien

tesoriere Ronan | Jan 16, 2014 1:42 p.m. | Updated: 3:45 p.m.

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div Marissa Mayer is it the new Iron Lady of the Web? The question may arise after the announcement of the departure of Yahoo’s operating director Henrique de Castro, Issue 2 group. He will leave his post, this Thursday, according to a brief statement of the group.

He was hired in October 2012, shortly after the arrival of Marissa Mayer at the helm as CEO. But in recent months the honeymoon was well finished with the former Google executive. The owner of the largest U.S. Internet portal reproached her balance on the advertising market. Yahoo did not see its revenues increase unlike its competitors Facebook or Google.

A “golden parachute” of 31 million euros

Yahoo Officially no explanation, but rumors of a departure from Henrique de Castro had already circulated last fall, the Adweek site showing particularly at the time he was under pressure as the advertising group’s results were not improving fast enough. The now former number two, however, should benefit from an estimated 31 million euros according to the Wall Street Journal

golden parachute Since it took control of Yahoo, Marissa Mayer strives to boost growth. She made a series of acquisitions targeted to recruit “talent”, the most notable being that of the blog site Tumblr. It has also modernized, with a more or less accepted by the users, some central services group as its homepage and email results and said he wanted to focus on mobile, video and custom content.

Recently published results from the third quarter, but still showed a decline of 5% of turnover.

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