According to INSEE, the French are always connected especially on ... - Clubic.com

• Clubic Pro>
• E-commerce and monetization

Posted by admin Robillart Tuesday, June 18, 2013

The National Institute of Statistics publishes two studies in which it finds that nearly 3 out of 4 people in 2012 used the Internet in the last three months. The increase was particularly notable in the mobile and some uses, such as selling and buying online is growing strongly but so disparate.

INSEE noted a net expansion of access to Internet in the home territory. Last year, the institute notes that “ three out of four people living in France have used the Internet in the last three months, against only 56% in 2007 .” If the “digital divide reduced ” says the study, differences in practices remain especially depending on age. For this study, 11 617 households were interviewed in April 2012.

Internet access is now widespread. 75% of the population aged 15 and over reported having Internet access at home, against 54% in 2007 and 12% in 2000. The trend should also be confirmed since for each age group, the rate of Internet users increased and even reached 98.6% for those born after 1990.

Against, people do not have access at home cite several reasons for their lack of equipment. Besides the lack of skills, these “ also frequently cite the Internet uselessness, the high cost of equipment, or the access. Only 3% said they had no internet because of the lack of broadband near their residence ‘home

Profile type:. A man of 41 and a half years

At the typology of Internet users in France, the situation is also changing. If the male population is slightly larger, the average age from 37 to 41 years and a half between 2007 and 2012. Note that the range of 15-29 years represents only a quarter of Internet users against a third party that is 5 years.

Internet access affects all socio-professional categories, the seeming discrepancy therefore reduce. INSEE reported as the difference in equipment between managers and workers is “ increased from 43 points in 2007 to 15 points in 2012 .” This last category is highly equipped for the period then catching the other, which already had an almost maximum equipment

rates. The mobile growth driver for some population only

If the evolution of the mobile phone market towards smartphones is well established, the mobile Internet is also growing consistently. And 40% of respondents say they use while this rate was only 10% in 2007. By cons, in the field of mobility, disparities reaffirm depending on the age of the user

If 75% of 15-29 year olds have used only 16% of 60. – 74 years use as 3% aged 75 and over. Also significant differences in terms of socio-professional since only 40% of workers and employees have recourse, against 70% management category. The situation is similar in the level of diploma or geographical location (the inhabitants of the Paris region is for 7 out of 10 users against a national average of 6 out of 10).

The vast majority (75%) refers to the absence of need out of home to justify the lack of equipment to access the Internet via mobile. The second reason appears to be the price (25%), lack of knowledge of the operation (17%) completed the podium. Only 4% of respondents state that the Internet is either unavailable or too slow in their place of residence. By cons, for “connected” to the mobile, 35% of respondents indicate that the major problem of this technology is proving to be slow transmission or even unavailable network. Buy online Auctions, both breasts activity online

INSEE also evokes consumer habits, noting that both sectors are growing particularly among Internet users. The purchase of goods and services is practiced by 39% against 23% of surveyed users in 2007. The sale of auction items also on the rise, 26% of them use it against 6%. Also note the extensive use of managers of bank accounts and e-mails.

The Institute details a second study on the buying habits on the Internet. They also operate with 56% of respondents have explained already made a purchase online against only 32% in 2007. Corollary of increasing household equipment, the French certainly practice this activity but more confidence in these services is becoming blurred as the age of respondents increases.

For example, for less than 30 years, the possibility to purchase is more than 4 times that of the 60 to 74 years. The degree is also a differentiating element since “ for graduates of higher education, the probability of purchase is 7 times higher than non-graduates ,” the study says.