opposes new competitor to the iPhone and the Samsung Galaxy, and it comes from China. China’s Huawei unveiled Tuesday, June 18, its latest smartphone, the Ascend P6. For the first time, the group organized a worldwide launch, with great fanfare, that has nothing to envy to those of major competitors.
present his latest baby, Huawei chose the Roundhouse, London dining legendary, best known for the concerts of Led Zeppelin for the launch of smartphones.
This is a first for the group, which usually prefers to unveil its products at major trade shows such as the Mobile World Congress, where all brands are mixed.
From manufacturing network, a unique position
The message is clear: more complex, Huawei wants to be Apple and Samsung equal, at least in terms of marketing and communication. Best known as telecom equipment – this is one of the major competitors of Alcatel – Huawei has diversified a few years ago in smartphones
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Chinese group began with unbranded models in stores operators before moving under its own name, assumed. The group’s strategy covers two extremes. On the one hand, the low cost, such as Africa, where the group has partnered with Microsoft to get smartphones less than 120 euros. Huawei but also the high-end, at very competitive prices.
company has the particular advantage of being present at all levels of the value chain, manufacturing processors to the network equipment that makes smartphones running. This is a unique position in the world.
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