Summary: Last week it was held in San Francisco Apple Developers Conference (WWDC 2013) and the announcement of iOS 7. An opportunity to take on the mobile OS company because all companies will have to choose.
held in San Francisco Apple Developers Conference (WWDC 2013 ). With the key announcements that have disappointed those who were expecting a new iPad or a connected watch. Brief hard, Apple would produce in China in paying taxes in Ireland to maximize its profits. Well no, it was rather Software, iOS7 with the announcement of the new version of the iPhone OS and iPad (but not compatible with all models …)
iOS
1 for the first iPhone was released in June 2007, it makes us 7 OS versions in 6 years. A rate disproportionate to that which Microsoft, another champion of OS, we were used to. Even the mobile.
And it is certainly a very good thing for Apple, whose market share has been eroded by the development of the market it created but also with success devices from Samsung, HTC and Google, all on Android 4.2 and even Nokia sells 90% of Windows Phone. These manufacturers now offer tablets and smartphones as good technically as Apple. This is the software that makes the difference.
Some might say that this is not a coincidence that iOS7, out over the ergonomics iOS, strongly inspired by Android (see the running applications that ‘you can scroll or “command center” for example). But Apple is accused of plagiarism in ergonomics is a first and can be a sign of change cycle. Because it is still quite unlike Apple has accustomed us in recent years.
iOS7 is an opportunity for Apple to consolidate its positon OS and therefore his own in the software.
An intermediate step before the convergence between OS smartphone (iPhone), tablet (iPad) and computer (MacBook). This target has never been confirmed by Tim Cook’s CEO (but insinuated in 2012). However, it has obvious synergies on both processors (ARM and Intel architectures) on the development costs of OS in the long term. Besides synergies in ecosystems of developers because successful iOS is also and especially the 900,000 applications in its store, written by others. More systems will be converged, the more they will be favored by the developers as they bring them more potential customers.
Convergence Microsoft Research also with the Microsoft products that share accounts and data of its cloud services. But reality shows that the Windows OS is still far from being fully converged:
- smartphone (Windows Phone with Nokia dominance Lumnia but two versions, one abandoned in favor of an 8 Non-compliant 7.8)
- tablet (a Windows 8 RT that has Windows as the name and ergonomics “tiles”)
- computer (a complete Windows 8 compatible with Windows 7 which he knows how to run applications and prepares its 8.1 to rectify its teething)
- console (XBox One in the living room that shares the same SkyDrive account) … a competitor for Google TV or connected TVs from Samsung.
Google, in addition to the portability on different Android devices is Chrome that allows the passage of a terminal to another. And even on platforms from competitors because Chrome on iOS allows for example to find his favorites, applications, and research on another Windows, iOS or Android device.
force a software strategy to be present on all platforms and finally relegate the platform acts as a convenience is measured.
But for Apple, iOS7 is also the key to the company.
For the dominance of Android to the general public is not (yet) led to a dominance in the business world. According to Good Technology, which has developed an index (PDF: Good Technology Q1 Mobility Index) activations terminals which he secures with his tender, Apple still represents more than 70% of monthly activations (blue) without detection of spalling on Q1 2013. Plus 5 of the most used in the business six terminals are signed Apple.
The first industries concerned are unsurprisingly financial services, insurance and the “retail” , where content management and simulations tablets bring a new user experience. As the small business professionals in general who find their collaboration tools email. But more surprisingly the public service ( study of U.S. companies ).
So yes Apple is trying to get into the business through the back door of users, or by the front door of the business applications s when the tablet or smartphone brings a new added value to the PC. The mobile business is running and only limited to certain occupations. And OS plays an important role with content security, trade or storage.If it is not already ISD must quickly define For make no mistake political integration of these machines and the data to the SI. this world VA connect whatever think the RSSI or BYOD policy approved by the DSI .
And it would even be worse than the DSI occult these needs, as users or businesses will find other ways to simply work and be more productive with this equipment. Including through applications. Yes, Microsoft, Google, Apple as we have seen, or Amazon, Evernote and Box to name others, we see that multiscreen access to data and Apps (mobile apps simplified ) is a fundamental strategy. GreenSi even wrote a year ago, to go further, that “our business applications were shattered.”
also Here is a letter I received this week to convince you …
_____________________________________________________ __________________
Hello Charles
We do not know yet, I am your partner at Box.com and I will contact you directly about your strategy for data management and business collaboration. Many people within your company already have a personal account linked to their professional email address.
What is the best person in your group to address these issues
Sincerely,
XXX | Box | Account Executive – EMEA
_________________________________________________________ _______________
Now back to Apple, it does not seem obvious to GreenSI iOS is still the best choice for business applications in all areas. Especially in areas where the search for a terminal “low cost” can be decisive, which was not always the first problem of the first applications Banks, Finance and Insurance, especially in the private management or wealth management that switch on tablet ;-)
Some might say that the choice is wider and there is also Blackberry or Windows. Perhaps, in any case domination by volume and by applications is now in iOS or Android. A Microsoft and Blackberry to demonstrate that they can also be positioned in a game or cards are reshuffled within a few years.
So
between iOS and Android, the heart of DSI will swing and the response is not necessarily unique, for all companies and businesses within the company. This gives vital information to the head of the infrastructure or security if they still doubted: the future will be heterogeneous and complex
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