figures: In a year, social networks have attracted two million users in addition, French also enrolled for an average of two networks, the first of which is often Facebook. And among the nearly 32 million subscribers, 63% log in daily or almost.
According to the 2013 edition of the barometer of social networks Médiamétrie, 79% of French Internet users (13 and over) are now listed on a social network. France and the count almost 32 million subscribers – but not necessarily users – on these online services. In 2010, there were 20.3 million.
Within a year, these platforms have attracted two million more people. Another growing trend: the development of multi-enrolled. Thus, on average, users are registered on both networks. To each their purpose.
these multi-registrants tend to be men aged 25-49 and rather CSP +. That should make the heart glad to rival Facebook, which may well be so, despite a crushing domination.
Indeed, and unsurprisingly, it is Facebook that attracts the largest number of French Internet users with 31.1 million unique visitors in April (BBC). But take care, reputation and popularity does not necessarily go together
.
So despite unaided evaluated by Médiamétrie 70% in France Twitter had 4.5 million unique visitors (April), barely more than LinkedIn (4.4 million), whose reputation is however much less (16%).
French Internet therefore adhere to social networks. And this is seen especially in their access frequency: 63% and log in daily or almost. An attendance practice first at home.
But the French do not they would also be a bit hypocritical? 59% of registered voters say and never connect to these sites from their work. According to various studies, they would be between 50 and 70% of employees to connect during office hours. The secretive.
Another observation concerning the uses, the tablet, in proportion, is more often used as mobile phones (including the equipment rate is much higher) to connect to social networks. 75% have access to these services via a tablet, against 57% on mobile phone – it is not necessarily a true smartphone
.
If
develop mobile usage is on the computer (fixed and portable) that access to social networks are the most common. Mobile PC, 51% of respondents access daily or almost. On desktop computers, it is 41%.
French Internet so like a priori social networks. And yet, paradoxically, it is also with regard to these services they express the greatest confidence in the protection of personal data. Probably because they are at the same time 85% to finally ignore what the social networks such information. (Image Credit: Médiamétrie)
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