Photo credit © Reuters
(Boursier.com) – The American publisher Adobe has set his sights on the French digital marketing agency Neolane, he will buy for $ 600 million in cash (approximately € 460 million). It will become the sixth component of the cloud offers the group “Adobe Marketing Cloud.” Neolane has a platform that optimizes the management of multi-channel marketing campaigns via email, internet, social networks, call centers, mobile, mail and outlets …
Expertise
“Today we extend our expertise to the world of digital marketing with the arrival of Neolane. Since the campaign creation to deployment, execution and optimization, Adobe technologies to manage the entire marketing device “, welcomed the head of the marketing division of the American group, Brad Bencher.
Transaction expected in July
Adobe, which is the sixth operation in the field since 2009, with the integration of Omniture, Day Software, Demdex, Autitude and Efficient Frontier, hoping to complete the transaction in July … It should not have a significant impact on the 2013 financial statements. Adobe can not yet estimate the contribution of Neolane in its accounts, “because of the absence, so far, certain costs related to the transaction and the allocation of the purchase price … Stéphane Dehoche the CEO, will continue to manage its teams in the division “Digital Marketing” of American.
growth of 40%
Neolane achieved in 2012 a turnover of 44 million euros, up 40%, with a workforce of about 300 people, while recipient but without specifying its margins. It boasts more than 400 enterprise customers, including 47 from the classification “Fortune 500″ the world’s largest companies …
A.B. – © 2013 www.boursier.com
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