Waze to buy, it seems that Google is finally better positioned. Watched by Apple in January and Facebook in May, the Israeli start-up specializing in GPS navigation could enter the fold of the search giant, the Israeli press reported. Two media Globes and Haaretz , report this information, without citing their sources, specifying the elements of the transaction amount.
Operation evaluated to $ 1.3 billion, this would
Google’s bid to repurchase Waze seems better armed than his compatriots. The negotiations had stalled with Apple and Facebook in particular because the Israeli start-up, the newspaper Globes had hoped that local staff be kept. But Google has a local office.
So “ central research and development Waze remain in Israel for at least three years, as the company’s CEO Noam Bardin. Waze will retain its independent identity as well as a company that, as a brand , “said Haaretz newspaper , taken by the news agency.The interest for Google to buy Waze would enrich its own mapping service by providing it with social features: the editor indeed offers its 40 million users to add traffic information to “ to save time and money on their daily commute . ” And it would allow the U.S. to sit a little more dominion over again febrile Apple system.
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