Business: This start-up specialized in the geolocation of shops and points of interest. The amount of the transaction was not disclosed.
Apple ambitions mapping with house plans application are quickly met with the reality that Apple wanted to go too fast and offered an unsatisfactory product that has even prompted the firm to apologize . A first.
Since then, Apple promises incremental improvements to reach the level of its competitor Google Maps. These improvements often go through acquisitions of specialized start-ups.
Big dataLatest, Locationary the sale for an undisclosed sum was confirmed by Apple at the site AllThingsD. This Canadian company identifies and brings together the geographical position and the data associated with points of interest, shops, through a big data platform called Saturn.
Its technology allows updates in real-time information (such as the closing of a store) and avoid duplication. Will improve the experience offered by Apple’s application, since these data can be injected into geolocation tools.
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