Google has introduced the word "Glass" - TF1

Google has got to be the only user of the word “Glass” for his glasses (G). The GlassUp (D) will have to change its name / Credits: DR

How annihilate any competition? Playing shoulders faster and stronger than its rivals. The small startup GlassUp just pay the price by being mean by the American giant Google the word “Glass” (glasses) was filed on June 26.

The Italian company will therefore have to change their plans because Google is now the word holder for everything related to computers (draft, mobile, display, data, hardware, etc..). GlassUp officials say they do not understand this deposit. “We know that augmented reality is bound to develop in the near future, with devices in glasses, jackets, hats, etc.. Can not drop those words. If I develop a glove that directs my movements fingers on a PC, you can not help but call it a glove ‘is a common name “is moved both on the transalpine company from the American press. But the facts are yet there. Microsoft had set a precedent by getting ownership of the term “Windows” (windows) for any computer before Facebook is the sole user of the word “Face” on social networks.

“sexier and cheaper”

GlassUp

GlassUp consider actions for annulment of trademark registration, but the Venetian brand be no illusions. GlassUp is only at the prototype made possible through a participatory financing. The company has already raised more than $ 41,158 dollars over the 150,000 needed. Possible legal costs could increase the project and bring him a fatal blow.

The Italian glasses were announced sexier and cheaper than their famous competitor (9 sold against 00-2500 asked developers currently) due to the absence of a bigger picture and device independence. The difference was also at the level of the notifications (incoming calls, text messages, tweets, etc..) That appeared in the heart of the field of view and not as right for Apple. No need either voice commands on this product which also relied heavily on the design to look like a pair of glasses worthy of the greatest Italian lunettiers.