The Chromecast, which looks like a small USB key can display YouTube videos from your smartphone on a TV screen. A clever way for Google to take place in the lounges.
newest Google does not pay mine. It is a small accessory, like almost in every respect to a USB stick and sold only 35 dollars (26 euros). Its five grams on the scale yet hide one of the smartest search engine attempts to take a place in the TV, the old dream of the giants of high-tech.
Previously, Google had tried his luck in partnering with manufacturers of televisions and set-top boxes to include a set of services called “Google TV” directly on these devices. “By the summer of 2012, a majority of TVs on the market integrate Google TV”, had ventured to advance its executive chairman, Eric Schmidt, in late 2011. An ambitious goal, far from being held.
Google is open to new partners
Chromecast, announced Wednesday at the American press, takes the opposite of this strategy. Unlike the “Google TV”, it is not a system in itself, but a much lighter solution. The key plugs into the HDMI port of a TV (it should also be powered by USB or AC). With a liaision Wi-Fi, it displays the content on the big screen of a smartphone, tablet or computer.
Chromecast allows both browse the TV pictures that we were trying to look on Facebook or watch an entire YouTube video or a rented movie on Netflix. It can also recover music streaming service Google to listen enjoying his “home theater” system. It will also work with with online radio Pandora.
key is particularly easy to use. A new “Cast” button, located in compatible applications in the Google Chrome browser, triggers the broadcast of the program on the TV. The smartphone, tablet or computer then make a remote control, but may continue to be used in parallel, as if nothing had happened.
solution works with Google Android devices, Apple devices (iPhone, iPad and iPod touch) and more broadly with any computer running Google Chrome browser. There are still some compatible applications, but Google has a development kit for programmers who want to integrate the “Cast” button and hopes to announce “soon” new partnerships.
Concurrentthe “box”, the Apple TV and game consoles
marketing Chromecast is currently restricted to the U.S., where the key is already out of stock on Amazon’s site. She may be a little less interest in France, where the “box” of telecom operators, widespread, they also allow access to a wide range of content from the Web on TV. It also competes with video game consoles, which are positioned in this market, and with type enclosures connected Apple TV, Roku and Boxee, all more expensive.
the Chromecast, Google is trying to popularize watching web videos on their television through an inexpensive accessory and requires no configuration, said Sundar Pichai, head of Android and Chrome. It is in the interest of the company, which pays through advertising inserts it in the videos.
Google does not intend to abandon its “Google TV” platform so far, said Sundar Pichai. Thus, Chromecast can not broadcast games from a smartphone or tablet, because of latency too high. Early testers have also reported some delays at the start of videos, if Wi-Fi is not optimal.
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