Apple slows iPhone 5c Production - Le Figaro

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Wall Street Journal Apple has asked its Chinese suppliers to significantly reduce their production of its iPhone model colorful.

really are not the top results expected color. According Wall Street Journal and Reuters Apple has asked two of its Chinese suppliers to reduce the production of iPhone 5c. U.S. group seeks to reduce the number of devices on the market for the fourth quarter, that is to say, the last three months of the year.

lack of customer interest

5c iPhone is available for sale from September. Sounded a time as the first iPhone “low-cost”, the unit is actually sold from 599 euros. It still stands out for its shimmering design – it is available in 5 colors – and plastic shell. Unclear whether these features were enough to convince customers. Apple has just release here that the figures of the sale of iPhone 5s 5c and confused, because the date of common output of the two models. The U.S. group said it had sold around 9 million units in three days. An impressive result, but that could mask the failure of the iPhone 5c. The day of the release of the new iPhone, many users have commented on the lack of customer interest in this model.

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after Wall Street Journal the company Pegatron – two thirds of which assembles iPhone 5c – saw Apple orders 20% reduction. The American newspaper also quoted another supplier that the U.S. group had asked to halve its production of parts for the iPhone 5c. At the same time, Apple has increased its iPhone 5s orders to Foxconn, another of its suppliers. Despite a higher price (from 699 euros), the iPhone 5s would have favor with the market.

These revelations come two weeks before the release of quarterly results from Apple, to be held on October 28. This is however not the first time that iPhone sales care. End of 2012, parts orders for the iPhone 5 had been halved. After the novelty, the cheaper devices are the most popular with customers. This is particularly the case of the iPhone 4s, Apple still sold at a price of 399 euros.

after the CIRP analysis institute, 27% of iPhones sold in September 2013 were iPhone 5c. This rate is similar to the sales of the iPhone 4S in October 2012, when the release of the iPhone 5: 23% of units sold at that time were 4s. This means that the iPhone 5c is considered by customers in the same way that a former model. It recognizes the benefit of a lower price, but it does not enjoy the hype usually associated with a new iPhone.