Google and Facebook join forces in advertising - Boursier.com

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(Boursier.com) – The two heavyweights of the internet, Google and Facebook join forces in advertising … DoubleClick, the online advertising subsidiary of Google, will cooperate with the Facebook, FBX launched in 2012. The announcement is surprising, because the two operators were so far in competition in their markets.

The key …
The reasons for this alliance are not specified by Google.

This agreement, however, will open up new markets in the Mountain View company, which until now was the black sheep of the advertising network FBX. Payam Shodjai, product manager for DoubleClick, sees “a new way for our customers to be successful in cooperating with Facebook to participate in FBX.” He justifies again: “Partnerships have always been key to the success of Google, as a wave that lifts all boats”

. Driven by the pub
Friday, Google soared nearly 14% on Wall Street, ending at $ 1,011.41 after the publication of its quarterly results. The market welcomed the group’s ability to generate revenue including its advertising activities. Investors felt that the group should maintain its dominant position in the advertising market of mobile devices, despite the offensive of its competitors Yahoo! and Facebook. The company Mark Zuckerberg also ended the week on a historic level of $ 54.22 (3.85%).

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