After Twitter and Facebook advertising will be fine invite Instagram . The subsidiary of Facebook confirmed Thursday arrival “in the coming months” in the course of its U.S. users for now. “In the coming months, you will begin to see an advertisement occasionally in your Instagram over if you are in the United States,” says the application sharing photos on his blog.
In September, Emily White, director of operations Instagram, had told the Wall Street Journal that the company was looking to make money “in the long term”, but “no pressure in the short term. ” Acquired by Facebook last year who also opted for advertising to ensure its financial back, Instagram would inevitably abandon its model free of any advertising analysts.
$ 9.52 billion advertising on social networks
Aware of the discontent that this announcement may result from its nearly 150 million users, Instagram plays the card of appeasement and promises to “start small”. “We will focus on a small number of beautiful photos and high quality video, from a handful of brands that are already important members of the Instagram community,” says the blog. With potential for even greater visitors, Instagram therefore has an economic windfall handy for advertisers who should be initially registered already on the network. But the vast majority of users are outside the United States. This lets consider that the advertising model is exported beyond American borders sharing network.
There are some days, it is Pinterest which announced the arrival of sponsored posts on their social network sharing images. The famous pinning shots heart tabular site, too, said he would move to the beginning than towards for its promotional pins “selected companies”. And advertisements promise “of taste, no flashy banners or pop-up”, “transparent” (clearly identified as such), “relevant” (targeted) and “improved based on user feedback,” recalls Journal du Net.
According to research firm eMarketer, advertisers are expected to spend $ 9.52 billion in 2013 globally on online social networks (Facebook, Twitter, LinkedIn, etc..), approximately 8 , 1% of their total budget for advertising on the internet. 30.5% more than in 2012. Mobile advertising, rising as high as 89%, including 15.8% for Facebook and 53.17% for Google.
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