Strategy: Well after its competitors, Nokia attack the tablet market with a high-end model with no shortage of assets but also of defects related to the choice of OS. Review details.
Very offensive, Nokia has used its annual event in Abu Dhabi to unveil two phablets (Lumia 1320 and 1520) but also a long-awaited first touch pad. Nokia finally makes its entry into the highly lucrative but crowded market promised to significant growth.
According to Gartner, it should sell this year 184 million of these devices (42%) and 263 million next year. Suffice to say that Nokia, in the process of being acquired by Microsoft, has no intention of missing the appointment. However, Nokia has he played the right card
An upscale positioning risky
2520 is a 10.1-inch tablet HD unibody, whose mission “is to leave the home.” It is 4G and has an anti-glare screen. It also incorporates a 6.7 megapixel camera equipped “for the first time on a shelf”, a Zeiss lens.
Microsoft Surface, the Lumia 2520 is associated with a ‘touch cover’ keyboard and trackpad that includes an extra battery. The Nokia Power Keyboard and offers up to 5 hours of additional battery and two integrated.
The Nokia Lumia 2520 USB will be available from Q4 2013 to 499 dollars price, Nokia Power Keyboard will be offered at $ 149. This award will he wings to Nokia, until Apple’s new iPad book
Not sure because in the premium segment, only Apple seems to pull out of the game with recent failures of Microsoft Surface demonstrated. Moreover, according to Gartner, the bulk of the market is growing at the bottom of the range with 7-inch models.
“The high-end tablets face the continued decline in the price of 7-inch models that meet the demands of consumers,” the firm added that “smaller is better” … In short, Nokia may miss the box volumes.
Windows 8.1 RT, the right choiceshipping this specific OS (now that the team is Microsoft Surface), Nokia also loads the shortcomings of this platform. Importantly, RT does not attract the consumer and even maintains some form of confusion in their minds (especially with Windows 8 and Windows Phone). Microsoft has also acknowledged.
choice Nokia may be penalized even if RT is not, in absolute terms, without interest. As noted by the Finnish OS that offers a good compromise between personal use (ergonomics Metro, applications …) and professional use with the integration of Office “as on the PC.” The argument makes sense but is it enough?
Yes … this dual approach is not enough to erase the annoying flaws Windows 8 RT defects that have caused many negative comments. Besides Metro (love it or hate it), the main criticism concerns the application ecosystem.
In fact, the user is limited to applications available on the Windows Store to ensure compatibility with the ARM architecture. So it is impossible to go on the web and download the application that you want … But is not it the same thing with Android and iOS limited to their stores? Yes the store Microsoft is still uncrowded …
lack of manufacturing partners offering tablets running RT partly explains this loss of developers. But the catalog of applications remains a strong argument for consumers.
Finally, if Nokia had shipped Windows Phone 8 (more common than RT, richer apps), the manufacturer would certainly have enhanced the attractiveness of its tablet …
pros referred
native integration of Office is an argument but it may be insufficient because the included license covers personal use only. In a logical enterprise deployment, it will have to buy a new license (“commercial license”).
Not really practical. So therefore turn to the Microsoft Surface 2 does not pose this problem (nor limited applications).
On the other hand, the Lumia 2520 has other arguments for the pros: powerful specifications (2.25 Ghz quad core processor, 2GB of RAM, 32GB of storage), support for 4G which can be very useful for a mobile employee, enhanced and announced at 10:00 (which remains to be determined), a protective cover / keyboard incorporating an extra battery, a screen resistant and anti-reflective autonomy.
As said Stephen Elop, CEO of Nokia, this tablet really is intended to leave the home, which is not always the case competition. Especially since its dimensions make it a featherweight in its category (600 grams).
But these qualities they hold the remote when Apple has unveiled its new iPad features which certainly incorporate a 64-bit processor and a biometric reader
Microsoft Surface in danger
Redmond trying to revive surface with a second generation of models may be penalized by the Lumia 2520. On the one hand, Nokia finally expands the list of non-Windows Partner RT.
But at the same time, its tablet competition frontal area 2 has a slightly larger screen (10.9 inches), but sold 439 euros in 32 GB version for 499 dollars against Nokia. Services and proprietary applications within …
Key figures: the touch pads in France and around the world
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