Apple unveils the iPad Air "thinner and lighter" - Le Parisien

The Apple brand renewed the offensive. Faced with the erosion of its share in the tablet market that he himself created with the iPad in 2010, the American group does not intend to let the media space to its competitors – and Microsoft Surface 2 comes out commercially today and the first tablet Nokia Lumia 2520.

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• Apple unveils new iPad on Tuesday
• He offered an iPad against a CDI: he was hired

To reverse the trend, Apple will have to introduce new models to re-enchant the fans. It is the purpose of this presentation (“keynote” for the purists) that begins at 10 am in San Francisco (19 hours in Paris).

Invitation sent to the press (“We have a lot of things to cover “) leaves as usual suspense hovering on news about to be announced just one month after the official presentation of the iPhone 5S. The radius of rumors, industry experts expect a new iPad (iPad 5), assuming a more end device and lighter than its predecessor, and an improved method for the iPad mini.

Among screen options considered by the press are the same fingerprint reader on the latest iPhone 5S or blanket incorporating a keyboard like the one proposed last year by Microsoft. The only real innovation could come from a more powerful processor for iPad, 64-bit, which would be used for more sophisticated applications or games and make it a true rival laptops.

Apple’s business strategy in approaching holiday season will be particularly scrutinized as smaller and cheaper than the iPad tablet as the Amazon Kindle Fire or the Google Nexus 7 are very popular and may be essential for Christmas

> Follow the official presentation by the minute:.

8:06 p.m.. Phil Schiller is back on stage to introduce the new model, the iPad Air. The new generation is “25% thinner (7.5mm)” and lighter. Like the iPhone 5S, it uses an M7 CPU and A7 chip.

20 hours. Tim Cook took the floor to speak finally passed the iPad to 170 million copies. There are 475,000 applications for iPad.

7:57 p.m.. New applications are free but what about existing users?

7:43 p.m.. Eddie Cue took the floor to present updates of free Apple applications like iMovie, iPhoto and Garageband.

7:37 p.m.. Announced at 2999 euros, the Mac Pro is designed especially for professional video editing.

It will be available in December and produced in the United States.

7:33 p.m.. Highly anticipated, the Mac Pro is finally presented with

“the fastest processor ever put in a Mac” according to vice president of marketing, Phil Schiller. It includes several Thunderbolt and two USB 3.0 ports to prepare for the arrival of video ultra high definition “4K”.


19.30. Version 15-inch MacBook Pro was announced in 1999 dollars down to $ 200.

7:25 p.m.. The MacBook Pro is thinner and lighter with its retina display.

13-inch version is announced with 9 hours of 7:00 against the other models. It will be $ 200 cheaper than its predecessor (in 1299 dollars) and available for order today.


7:21 p.m.. The new OS will be free Mavericks This is the first surprise from Apple. The operating system is intended to replace Mountain Lion and earlier on all Macs released since 2007.

7:18 p.m.. It is the turn of the Safari browser and its improvements have their moment of glory.

19.15. Vice President Craig Federighi presents the innovations of the new operating system, OS X Mavericks.

It is supposed to be more efficient battery that Mountain Lion.

7:10 p.m.. The App Store is a hit with 60 billion apps downloaded.

7:08 p.m.. An initial assessment for the new iOS 7 operating system adopted by 64% of users is 200 million units.

7:05 p.m.. Tim Cook evokes the iPhone sales and 9 million copies sold in the first week.

19 hours. Let’s go for the keynote, CEO Tim Cook comes into play.

18.45. Press into the conference room of the Yerba Buena Center for the Arts in San Francisco (California).

This place is associated with larger ads Brand as the first iPad.

18:30. Our reporter Aymeric Renou is the European presentation held in London.

6:15 p.m.. Apple, a market leader under pressure.

18 hours. The keynote live on the Apple site. For English speakers, the presentation is broadcast live here.

VIDEO. Discover iPhone 5S