Second recruitment in the world of luxury in a three months that Apple offers the CEO of Burberry, Angela Ahrendts. She will lead the physical distribution network and Apple online. 
Apple continues to recruit in the world of luxury. After debauched CEO of Yves Saint Laurent in July, the U.S. announced Angela Ahrendts arrival, departing from the general direction of the British luxury group Burberry.
Angela Ahrendts take office by the mid-2014. It will serve as senior vice president in charge of Apple Retail Stores and online sales under the direct responsibility of the CEO, Tim Cook. The head will be occupied by Burberry Christopher Bailey, who served as creative director of the brand for six years.
“I am delighted Angela Ahrendts join our team. She shares our values ??and taste for innovation and it is as much important as we in the customer experience. It proved to be an extraordinary leader during his career and has proven itself , “says the boss of Apple in a statement. Since the departure of Ron Johnson the direction of Apple’s distribution in 2011, after eleven years of loyal service, his replacement, John Browett, failed to meet the challenge. The British who took office in spring 2012 finally left the band in October, Scott Forstall. “ Apple is a great company but the problem was that I was not able to find my place in the culture of this company. I was one of those that turns on because they do not correspond to the team rather than popular ‘skills, said John Browett at the Retail Week of March 2013.
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