Wednesday, November 20, 2013

Bouygues Telecom is 4G in its prepaid card - Reuters

Bouygues Telecom pushes his advantage in 4G. On Wednesday, the third French mobile operator has announced the launch of prepaid offer compatible with the networks of mobile broadband, a first. Its rechargeable card 35 euros now includes 2GB 4G downloads during one month, “the largest volume of data included in a prepaid to date and the only prepaid 4G-compatible market,” boasts Bouygues Telecom. At this price, the map also includes calls, unlimited SMS and MMS.

new prepaid Bouygues Telecom is quite competitive when compared to conventional packages 4G with commitment. These offers start indeed to 28.99 euros per month NRJ Mobile (with 1 GB of data and one year commitment), € 29.99 Bouygues Telecom (with 3 GB of data without commitment) or 30.99 euros per month in Orange (with 2 GB of data and one-year commitment). To see really more aggressive pricing, it will be offering 4G to 19.99 euros per month Virgin Mobile next spring (with 5GB of data, without commitment).

advantage of a historical specificity of its network, Bouygues Telecom was able to launch 4G nationwide in more than 2,000 cities in France. It is positioned as the operator with the widest coverage with broadband. Since October 1, he recruited or converted 500,000 customers 4G at the same level Orange, SFR but behind (600,000 subscribers). With these prepaid Bouygues Telecom expects to reach new users. Approximately 20% of the park is sold SIM cards prepaid form. These offers do not require a bank account and can be purchased in stores and recharged “as needed” further emphasizes the operator.

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