This is the first operator in Europe to launch a “Google Box” to watch TV via the Internet and give access to the U.S. Web giant. The operator also lowered its prices in the fixed Internet for families.
SFR seeks to regain control in the fixed Internet with new offers. The first two promotions. For two square formulas 4G mobile subscribed within the same household, the monthly subscription is offered to the box, a saving of € 29.99 per month, with no time limit. The promotion runs until December 22. The other relates to the reduction in the subscription box SFR and Canal + € 29.99 for twelve months and 37.99 euros for life.
In addition, SFR is the first operator in Europe to launch a “Google Box”. “With this solution we are targeting 30% of French households who can not access the TV via ADSL because it lacks sufficient capacity,” says Frank Cadoret, executive director of public SFR. This new box SFR works with Google’s Android system. The user finds the same environment as its smartphone and can watch TV from an internet connection, even with a relatively low rate.
decoder, developed with Google, offers complete SFR. It combines television service operator on the one hand, with TNT, video on demand, catch-up TV, and those of Google on the other hand, including YouTube and Google Play, its application store. It is proposed from € 29.99 per month (with the Internet package fixes the cheapest SFR), which should be added three euros. “We are not here to create content, but we need stronger partnerships with content creators, for that we rely on exclusive offers. SFR in France leads the first Google TV decoder to integrate YouTube and Google Play transparent to the consumer, “said Wednesday Jean-Yves Charlier, CEO of SFR, at the DigiWorld Summit.
“The border between the fixed and mobile services is gradually disappearing. We want to offer the same opportunities for connection at home and outside. SFR’s strategy turned around the connected home and the income generated by each of these homes, “said Frank Cadoret. Mobile connection to 3G and 4G + times, which will cover 75% of the population by the end of the year in mobile broadband Internet. “The second ‘revolution’ is on services and content,” says Frank Cadoret. The box includes SFR SFR TV application available on smartphone and tablet. One can for example watch shows on their smartphone or trigger recordings remotely from a mobile phone, then to watch at home.
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