The Point.fr – Published on 11/29/2013 at 08:27 – Edited on 11/29/2013 at 19:08
PlayStation launches its fourth console with relative tranquility. PS4 nursed her image and expects to make a good start.
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While the PlayStation 4 arrived Friday in France and Europe (the console output for one week in the U.S.), Sony is serene. The PS4 has not suffered a disastrous picture, quite the contrary. If his departure will surely be good, it will then stand facing the economic power of Microsoft, which can bind promotion campaigns costly and the public a faithful Nintendo capable of reversing the terrible start its WiiU Mario and friends.
When launching its fourth console, Sony continues to have a special affection in Europe and now wants to compete with Microsoft home. “Today, there is no leadership or challenger to have. We are a small market with only three competitors. We remain very humble, it’s the players who choose” explains Arnaud Gueydan, Director Console PlayStation business in France.
The price argument holds good
Priced at 600 euros, due to the presence of a Blu-ray player, the PlayStation 3 has long suffered from the exorbitant price. This time, PlayStation has learned its lesson. PS4 costs 399 euros, 100 euros less than the Xbox One. Aggressive positioning that Sony hopes enough when choosing his new machine. A gap which results in a strategic choice taken the side of the Japanese. While the Xbox Kinect One integrates 2 in the basic package, PlayStation sells its PS4 camera separately. “We did not want to raise the price with a camera that does not have any reference game,” the French official.
“We have never changed our communication, our line. Unlike our competitor, from the outset, we wanted to leave the choice to the players about the internet connection and the camera . ” Arnaud Gueydan here refers to quack Microsoft on the obligation to connect the Xbox to play One, under the pressure of the players, the Redmond company is then retracted. The disastrous communication Americans has tarnished the reputation of their console, the PlayStation 4 leaving the image of the perfect console.
A social console
Perfect, the fourth the PlayStation console is probably not, but in any case erased the errors of his grandfather. If the PS3, simply go see the profile of his friends asked for patience on PS4, navigating the interface is smooth and intuitive means. “The strength of this console is its development. For the first time, we have integrated the game developers from the start and we were immediately taken into account their opinions,” said Arnaud Gueydan.
The complex architecture of the PS3 also demanded a lot of investment and time for video game designers. For the PS4, it was redesigned in favor of a much closer PC configuration. Another strategy assumed: the community aspect of gaming is put forward, with social services present in large numbers on the PS4. It is now possible to share his video game exploits with a button on the joystick. Diffusion part live on the Internet is facilitated. Social networks are integrated naturally. The PS4 console is a thought for the player who spends his evenings between Youtube and console.
For now, without having really tried, the only complaint he stand the players lies in the number of exclusive games. They are just two of the introductory period: Killzone Shadow Fall and Knack. However, the console, as its competitor, welcomes all blockbusters traditional publishers. This setback about games apparently did not prevent players rushing on advance bookings, as brands have announced the distribution of stockouts PS4 early October. In the long term, PlayStation is the record of 6 million machines in France, as did his time in the PS2. Meanwhile, those who want to procure for Christmas can not surely the next deliveries are scheduled for 2014.
LOOK PlayStation 4 landed in France
PlayStation 4: 399 euros, 60 euros extra intend to give you the camera. The games will cost between 60 and 70 euros.
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