Monday, June 10, 2013

With Waze, Google sign one of its biggest acquisitions - Clubic.com

Posted by Thomas Pontiroli Monday, June 10, 2013

Google is on the verge of signing the fourth-largest acquisition in its history, putting his hand on the solution of Israeli Waze mapping for an estimated $ 1.3 billion.
Waze logo

Waze to buy, it seems that Google is finally better positioned. Watched by Apple in January and Facebook in May, the Israeli start-up specializing in GPS navigation could enter the fold of the search giant, the Israeli press reported. Two media Globes and Haaretz , report this information, without citing their sources, specifying the elements of the transaction amount.

Operation evaluated to $ 1.3 billion, this would repurchase the fourth largest company behind that of YouTube in 2006 ($ 1.65 billion), the advertising company DoubleClick in 2008 (3.1 billion) and finally Motorola Mobility in 2012 (12.5 billion). But for now, on the side of Google contacted by AFP, said it will not comment on “rumor and no no Speculation .”

keep Waze “ its independent identity

Google’s bid to repurchase Waze seems better armed than his compatriots. The negotiations had stalled with Apple and Facebook in particular because the Israeli start-up, the newspaper Globes had hoped that local staff be kept. But Google has a local office.

So “ central research and development Waze remain in Israel for at least three years, as the company’s CEO Noam Bardin. Waze will retain its independent identity as well as a company that, as a brand , “said Haaretz newspaper , taken by the news agency.

The interest for Google to buy Waze would enrich its own mapping service by providing it with social features: the editor indeed offers its 40 million users to add traffic information to “ to save time and money on their daily commute . ” And it would allow the U.S. to sit a little more dominion over again febrile Apple system.

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