Tuesday, July 16, 2013

Google takes users visit the Eiffel Tower - Le Figaro

the streets of the world, a car wash or even ski, Google takes users to the Eiffel Tower. The search engine and the operating company of the famous Paris landmark on Tuesday announced a unique partnership. It consists of the online rare documents and a panoramic view. “We want to think about visiting the Eiffel Tower tomorrow,” said Jean-Bernard Bros, president of the operating company of the Eiffel Tower.


“Telling stories that have never been told”

On the web page of the Google Cultural Institute dedicated to the Eiffel Tower, users can access up to three digital exhibitions, devoted respectively to the birth of the building, its construction and inauguration. They combine archival photos, drawings, diagrams and panoramic views. “The Eiffel Tower was a great innovation in its time,” says Nicolas Lefebvre, Director General of SETE, “and we want to continue to innovate.” “The goal is to tell stories that have never been told,” says Mark Yoshikate the cultural institute of Google.


arrival of Street View

An employee of the sensors with Google Street View. An employee of the sensors with Google Street View Photo credits:.

The other objective of this partnership is to make the Eiffel Tower accessible to people who can not move to Paris. To do this, a panoramic view was created using Street View technology. Since Tuesday, we can walk virtually in all three levels of the Eiffel Tower to the public. To achieve this shooting 360 °, a team of Google has wandered a truck encased objectives photos. It took a total of 6 hours to take pictures from the top of the second and third floor and the top of the Eiffel Tower. This technique has already been used in other buildings, such as the Burj Khalifa in Dubai.


Archives, exhibitions and monuments emblematic

Google Cultural Institute, located in the local search engine in Paris since 2011, is already a partner of 295 monuments and museums worldwide, including the Tate museums (London), the MoMA (New York ) or the Château de Chantilly. His work is divided into three categories: “Art”, “Archives” and “Wonders” (finds in English). The U.S. corporate photography and reproduced online works of art. It also develops an archive of photographs and old documents. Finally, it allows users to discover emblematic places. The Eiffel Tower is an acquisition size in the catalog, but it will not be the last for the institute. Other projects of this kind are currently being prepared in France and around the world.

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