Sunday, May 18, 2014

SmartFocus expands its range with new technologies … – Decideo


SmartFocus, the world leader in personalized and intelligent real-time multi-channel marketing, innovating to better assist marketers to acquire new customers, retain and develop their rentablilité . With its new suite of products, marketing professionals will be able to better analyze their performance and produce more impactful personalized experiences to engage consumers who are increasingly connected, transform hardcore fans of their brand and better return on their investments.

SmartFocus technologies address the three key disciplines of marketing: market research, the extensive customization and management of multi-channel campaign. They facilitate the recognized trade customers and help develop custom, by e-mail, via social media, mobile devices and Internet interaction strategies to convert prospects into buyers and buyers into loyal customers.

The recent acquisition of specialist marketing intelligence PivotLink, leading provider of market intelligence and analysis for retail, allowed SmartFocus to expand its offer. With its sophisticated technology analysis, now the heart of SmartFocus solutions, marketers benefit reporting in real time the effectiveness of their campaigns, merchandising and marketing, to refine their approach and deliver a personalized experience on the accurate database, simplifying fact, the stages of marketing analysis and market research and thus allowing a reduction in costs.

“Our distribution model based on digital obliges us to better know and understand our customers, so we are excited about the new direction SmartFocus gives its roadmap,” said Jason Bertrand, Director senior in charge of customer acquisition at Skullcandy. “We look forward to continuing to benefit from new SmartFocus to help us meet our customers with even more segmented by purchase history content and engagement statistics, to generate more revenue. ”

To support them in this new phase of development, the company also has appointed Rob Mullen as CEO. With multiple experiences of SaaS and “on-premise” model, personalization, CRM and analytics services, Rob Mullen will provide valuable assistance to SmartFocus. He will be responsible for plan development activities of the company, which provides new investments in R & D, as well as strengthening and expansion of international teams.

“The digital world is evolving at a rapid pace and we all impact significantly. Consumers are more connected than ever and brands can no longer be content to disseminate their messages. They should create links with their customers across all channels, delivering them with relevant messages at the right time, “said Rob Mullen, CEO of SmartFocus. “Our goal is that SmartFocus continues to offer marketers the best digital marketing technologies to help them study their performance, manage their various channels of online marketing and to engage their customers through real-time personalized digital interactions. ”

With a 99.9% uptime and deliverability rate record, the company helps marketing professionals worldwide to prepare and carry more than 5 million campaigns per year to administer 5 billion customer records and disseminate over 55 billion personalized messages. Backed by Francisco Partners since 2010, SmartFocus has some 2,500 customers worldwide, including major international brands like CamelBak, Filofax, French Connection, Galeries Lafayette, Office Shoes, Mercedes-Benz, Selfridges, SmartWool and Speedo.

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