Sunday, November 9, 2014

Seniors eager new technologies – La République du Centre


(Relaxnews) – The majority of more than 60 years of requesting terminals connected, despite more or less excitement towards new technologies, according to a study published by Doro, a specialist in high-tech devices to people from Aging.


The study identifies six profiles actually older consumers, technological committed enthusiastic resistant, slower to adapt. The more the person is represented with a basic experience, but eager to information, which corresponds to 23% of respondents to the European level. Generally, these are primarily asylum safety (technical assistance), connectivity (close to his family) and simplicity.






In France, this profile (32%) ahead of two personality types also agreed, that a little embarrassed by his age (24%) and another more enthusiastic (18%). Only 11% of respondents in France admit uncertain and slow adaptation (14% at EU level).


This study was conducted in four European markets (Germany, France, UK and Sweden), with 1,600 people over 60 years (400 per contract) who want to buy a phone within 12 months.


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