Monday, April 4, 2016

How new technologies are revolutionizing the way … – Les Echos

physical and digital world: the border blurs

One thing seems certain: new technologies, on top of which the mobile, have blurred the boundaries between the physical trade and distance. The development of payment buttons in mobile applications, such as Uber where the customer directly rule his race reserving its distance taxi, feed this blur. “A transaction in the store aims to replicate the same customer experience for online shopping: whether to search for a product via their smartphone, tablet or a terminal installed in the shop; adding his articles in his shopping cart or store; or proceed to the collection directly on their smartphone. The consumer will no longer be the difference between remote payment and point of sale “, ensures Susanne Steidl, executive vice president of broadcast services of Wirecard, report sponsor of Edgar, Dunn & amp; Company.

The revolution of connected objects

This trend will strengthen with the development of mobile payment terminals (mPOS) , which allow cash purchases without crate. According to Edgar Dunn report, 76% of captains of industry payments questioned believe that they will replace traditional terminals. This trend to greater fluidity of the payment goes hand in hand with the emergence of connected objects that allow registering a buying opportunity in any everyday object. 85% of unsolicited leaders believe that such equipment will upset the next 3 to 5 years the way we consume and pay. “In the past people would not pay, they wanted to buy. Today, they do not want to buy, they want to have “ Hammel-Bonten summarizes, executive vice president of Wirecard for overall product strategy.

What future for the map?

Faced with these developments, she will be the credit card dethroned. 75% of professionals surveyed by Edgar Dunn, instant payment offer merchants a serious alternative as support for digital payments. Unlike card transactions whose execution takes about two days or longer for international transactions, – an eternity for consumers accustomed to immediacy – this mode of transfer of bank account to bank account operates in real time, all being irrevocable. Now, under the leadership of the European Payments Council (EPC), Europe will have such a system by 2017 and the US Federal Reserve also expressed his desire to have such a system.

Safety has the last word

Whatever the ergonomics and speed of new payment methods, they must still prove their strength to fraud to pass the ramp. 92% of professionals surveyed believe that it will remain the primary concern, including online retailers and m-traders who see through it in smoke 1.4% and 1.7% of their income. This is probably what makes say 66% of respondents as mobile wallets have a bright future despite their sluggish consumer adoption, and the extreme fragmentation of the market where operators, merchants and banks are positioning themselves. These wallets are indeed the way to store his means of payments securely




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