Thursday, October 24, 2013

Why Google wants to launch a second streaming service ... - 20minutes.fr

rumored for months. But this time, it is almost, according to Billboard: YouTube could launch a paid service music streaming audio and video, potentially before the end of the year. Explanations.

cohabitation Android and Chrome OS proves Google is not afraid duplicates. The new service would compete directly with Google Music, but according to the details provided by Billboard, it would not address exactly the same audience. Google Music is first born as a space in the cloud to store his personal collection and access for all terminals. Google has subsequently added a paid streaming option on the model of Spotify, but in the absence of official figures, service, primarily integrated Android is not yet a smash hit.

one billion unique visitors

On paper, the power of the brand “YouTube”, however, is phenomenal: the total of one billion unique visitors per month and over six billion hours of video are watched per month, a good portion of clips musical. Except that there is rarely full albums. Propose a paid service would allow YouTube to obtain the rights to offer a full range audio and video mixing before Beats Electronics does not launch. And while the pub is still not as well tolerated mobile premium service could offset the expected decline in advertising revenue on desktop.

P.B.

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