Tuesday, June 28, 2016

Babies Uber and Co depart the onslaught of Geneva – Tribune de Genève

Is it possible to get food, medicine, rent a car, to keep her children clean his apartment or dirty laundry through the same type of qu’Uber businesses in Canton? Yes, we did. But it is not necessarily cheaper, simpler or faster, as shown by our survey – limited to paid services -. Which this is the first episode

Uber and Airbnb are now well established in Geneva. Enough about them, the uberisation, this economic model that eliminates the intermediate, extending gradually to other industries. Initially, we wanted to try to live a week in only using uberisés services. But reality has caught up with us, and registration lengths or booking some benefits have spread our tests over several weeks. In the meantime, a start-up of dry we tested has previously redeemed by a large group.

These new ways of consuming invite us to reconsider our priority criteria. In a clandestine restaurant (see cons below) , the addition is not lower than usual, random quality, probably less service. But it is the social experience that makes all the difference: eating in the kitchen of an individual, with strangers, is living a report other than a classic restaurant does not offer

in this special operation, we opened wide the door of our intimate sphere, using our house, our car, our image. We almost add our child to this list before giving up test babysitting services. We had to put online an astronomical amount of personal data, from our pay slips to our license through our marriage contract. We could have gone to a radio femur. A true digital striptease.

Beyond the simple test and feedback, we also sought to understand the legal framework and the working conditions of these new digital workers. Their historical competitors do not seem very concerned about this embryonic phenomenon that threatens their monopoly. The sharp tension in the middle of drivers is not yet palpable elsewhere.

The Federation Romande consumers also just published a dossier on the sharing economy. Its general secretary, Mathieu Fleury, warns against “sharewashing”. He thinks the consumer is the great forgotten in the discussion. “There may be a winner or loser. It depends if the promise of a larger supply and lower prices is truly realized or not. “

The Swiss market is clearly not a priority for the world leaders of ‘uberisation, which are less well established here. Vincent Pignon, faculty member of the Geneva High School of Management and a specialist in the digital economy, and Giovanni Ferro-Luzzi, professor of economics at the University and at the Geneva High School of Management, cross swords on the challenges of this emerging model.

what is the impact of uberisation on employment?

Vincent Pignon (VP ): Uber creates many jobs. However,
 they are no longer employees but self-employment. In general,
 or they are traditional taxis become Uber drivers
 or they are individuals seeking income
 Giovanni Ferro-Luzzi (G.F.):
Yes, there is increased activity, but it is more precarious activities. What is interesting is that there is not necessarily need to be qualified. They do not necessarily allow to earn more money but to be his own boss, increasing well-being.

Jobs are also destroyed.

VP: Yes, and it’s painful because it concerns professions that previously were well protected, such as taxis. Same in finance: an online platform can now finance a business, whereas before it was a banking monopoly

GF:. must not prohibit these platforms provided, but bring them out of the informal, underground economy. It is the policy of working to enact rules for these new activities. Just legislate that there is a healthy competition.

In the household sector, Batmaid acts as a mere intermediary, like Uber, unlike a Tiger Book, which salaried employees. Which of the two will win

VP: I think there is room for both, insofar as it is not exactly the same benefit. Book a Tiger grows more slowly because being employer represents additional constraints compared to Uber, which has no employees and may engage in new countries very quickly.

GF: I also think there is room for both structures since they offer an alternative model

According to our survey, the. uberisation seems more advanced in the canton of Vaud and Geneva. How to explain it?

V.P .: The clientele of collaborative platforms economy is relatively young and looking for cost effective solutions. In Geneva, perhaps less this profile. It is also a question of skills, there is a large pool of developers from EPFL. Conversely, the crowdfunding platforms are more present in Geneva and Lausanne, as financial skills are in Geneva, so it is here that an ecosystem is created.

are not there for tax reasons? Or catchment area

VP: Fiscally, there is always interest to be in a particular district, but the critical mass is the problem the largest in Switzerland. To take the example of Uber, a major issue in Geneva is to have enough drivers, the offer does not follow the request. The waiting time is two to three times longer than in cities like New York or San Francisco.

Services uberisés are not always cheaper than traditional players. Can they remain attractive without argument

VP: It’s true that if you pay the same price or more expensive, interest is limited, even if the service is more convenient. There is almost in Switzerland found this case

GF:. This price difference may not shock me because it corresponds to a service . additional

local startups seem to have an edge over their international counterparts

VP. This is not eternal. The Lausanne Transport Service Tooxme stopped its activities since the arrival of Uber and meal delivery businesses, as Smood are preparing for the arrival of major foreign players such Deliveroo example. Without the critical mass and developing the rapidly abroad, these companies can not fight against big international players. Local startups sometimes imagine that they will be redeemed by foreign giants, but these giants will not even need

GF:. It is important be the first up because the value of the service increases with the number of users. This causes a snowball effect, the network grows where there is already significant, and not necessarily the best designed.

Swiss These platforms often have application for smartphones . ? Amazing

VP: This is true, and that’s when the real shift is observed with what is done in San Francisco in Silicon Valley, where all development is done through mobile applications, whereas in Switzerland it develops websites, it’s easier. S.S.

(Created: 6/27/2016, 9:18 p.m.)


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