Sunday, January 17, 2016

New digital technologies and Artificial Intelligence: The … – Social Mirror

  The robots are among us. It’s been a while, you say … He
 Although for many years, it can be seen hinged arms
 cut, weld, shoe the plates of the cars in the car factories. There
 robotics and digital does not new, but what is new is their
 arrival strides in areas that concern us in the first
 Chief: agribusiness, retail, agriculture,
 personal services …



 In the
 distribution, new technologies are currently talking to them in
 the logistics sector. We mention in the “investigation” of this
 magazine page, investments of major retailers in their warehouse
 to automate the “supply chain”, the setting pallet
 loading trucks …

 the irruption of digital applications and advanced technologies will
 not limit, obviously, in this field of activity. They are everywhere and
 they challenge both our habits and lifestyles.
 How far will they go? Without lapsing into a futurology and prospectivisme
 unbridled, we can now say that they will in future
 near, an impact on the labor market and the way we work.

 For it
 is not only sophisticated automation. Already, there is
 the development of humanoid robots, especially in trade where some androids
 animate sales or assist customers with their shopping … Thus,
 a hypermarket in the Paris region, the entertainment robot Pepper (1.20 m
 height) is hosting talks with customers … It is even capable of
 accompany them on their journey and guide them according to their demands. he
 may also appeal to staff when needed. Design
 French but now developed by a Japanese company, Pepper
 installed in several hundred stores and institutions of the country
 rising Sun. It sells more than 1000 every month!

 reflexes of the past

 Alain Goudey *, Professor of
 Marketing NEOMA Business School, spoke with the FGTA-FO, the
 Dejan Terglav request, to develop a 10-year vision of the impact of
 and digital technologies on society, individuals and organizations.
 According to him, the stakes are huge: 100% of knowledge
 Technology 2008 correspond only 1% of knowledge
 technology we have in 2050! This knowledge now doubles every
 13 months and the pace is accelerating to reach a doubling of
 technological knowledge every 12 hours by 2020! …

 For Alain
 Goudey, the greatest difficulty in this context is the capacity to
 regularly adapt to innovations, novelty and especially not
 act with traditional reflexes of the past. Indeed, the world is changing with
 the influx of objects connected to the Internet (Internet of Things, including the
 expected number of 2020 between 30 and 200 billion according to
 estimates), the robotics, automation by Intelligence
 Artificial predominance of predictive algorithms, the
 digitalization of society, etc.

 The man

 Humanoid robots
 Today curiously resemble those imagined by science fiction
 50s or 60. With their human form animated vision sensors,
 functional members, and especially a “brain” complex – a
 CPU with data processing capabilities allow to talk
 “Artificial intelligence” – they are able to interact with
 humans, to dialogue, to understand expectations, to make
 personalized recommendations, but also to play, sing, dance, etc.

 Today, in addition to their
 industrial and commercial applications, robots are also capable
 assist elderly or disabled, they can apply the
 fertilizer and remove weeds in the fields, picking fruit and
 vegetables … They can carry objects in the various services of
 business or hospital, carrying heavy loads, repair machines,
 to stockpile inventories, etc. They will soon be able to
 retrieve packages and load commands in trucks, cleaning offices,
 shops or schools during the night …

 Robots invest all
 sectors of the economy and everyday life. They are already more than one
 million to operate worldwide and global sales (estimated at 400,000
 from 2018) are steadily rising (between 10 and 20% per year) while
 their capacities are growing at an even greater pace. Kobian, a robot
 “humanoid” is able to express seven human emotions, including
 surprise, delight, sadness and disgust …

 The “futurists”
 predict that before the end of this century, it will be possible to connect the
 human brain and that of robots and allow instantaneous transfers
 knowledge. The same is expected in a few decades they will be
 equipped with a true conscience and feelings …

 But good,
 futurists have often deceived, and we’re not there! Not

 digital in our lives

 Robots are an expression
 “Visible”, but far from symptomatic, news
 technologies that upset already, and will revolutionize our
 daily in the coming years.

 Digital, internet, we
 use daily as part of our work in the fields
 especially communication, but also our leisure, and more generally in
 life in society. They are now present in all sectors of our
 personal and professional activities.

 Already, it is possible
 written by … speak. Voice recognition software is enough
 efficient to allow write texts simply setting out.
 Not to mention those who correct the faults, or which translate automatically
 … Or text apps like “Siri” Apple, capable of
 vocally respond to all kinds of personal questions or culture
 general and which is enriched as and when it is used. But he
 This is a first stage in the development of artificial intelligence,
 called ANI limited artificial intelligence.

 Will – probably – soon
 other stages: the so-called strong artificial intelligence, materialized
 by computers with the same capabilities as humans, capable
 to leverage their own experiences in a variety of areas. And
 later, at the end of this century about a “superintelligence”
 exceeding that of the man from afar.

 This is not so surprising that,
 when you know that the famous Moore’s Law, dating back to 1965 and uncontradicted
 date, postulates that the computational power of computers doubles every 18
 month, while the size of components is reduced by half in the
 same time. Ultimately, futurists imagine the human connection
 and machine, a world where the human being is no longer an entity
 organic, but bionics.

 But good,
 Futurists are often mistaken, and we’re not there! Not again.

 robots instead of employees?

 Everything could be very beautiful in
 the best of worlds, if the exponential development of these technologies
 not question the very foundations of the organization of society.

 Because the robots are able
 write articles, to replace security guards, receptionists,
 Stores sellers, they fly planes, drive cars,
 construct buildings, will even soon to make clones
 for themselves … In the next few years, robots fill shelves
 supermarkets, whose funds will be fully automated, robots
 lead tractors, will harvest and harvest, and well
 other human activities currently fulfilled.

 For now, the robots are
 essentially tools in the service of men, to simplify or
 secure their tasks, making them less painful and more productive More …
 gradually, they will take the place of employees, and not just for
 the so-called jobs “junior” They also will position
 in the decision-making centers. (Do not forget that today more than 50%
 stock exchange and money market operations are carried out by operators
 virtual, called High Frequency Trading ).

 In the United States, 60% of
 jobs are linked to information processing. In this country, more than one
 million office workers have been replaced by online services from 2001
 and 2010. Today, a large number of graduate employees is threatened by
 technological progress. Widespread automation of most
 sectors will affect all jobs, whether manual or
 intellectuals. For leaders, this is a godsend: the robot does
 not complain, he does not get tired, no claim is a kind of slave
 … that pays as the day you buy it!

 Alain Goudey notes that there
 now a clean break between the productivity gains associated with
 the use of new technologies and rising living standards. (For
 turnover given, Facebook needs 10 times less people
 that Veolia.) The Roland Berger study (February 2015) and provides for
 productivity gains of around 30 billion euros in France by
 In 2020, with a possible automation 47% of jobs and a rise
 3 million more unemployed! The Stanford University imagine
 that’s up to 75% that jobs are automated …

 Working conditions change, the relationship to work well. A new
 organization of work and human relations will develop,
 inexorably, smooth or sometimes by force, and much more
 faster than many think. Unfortunately, our society is not
 prepared. Because it is built on the value of work and that nothing is
 provided, to date, to replace it.

 and opportunities

 Of course, there are voices saying that it
 must consider not only the short-term effects of replacing
 workers by machines as an induced effect occurs over time:
 the company using the machine saves money, which is injected into
 the economy, either through lower prices or by increasing wages
 the remaining employees, or by taxes paid by the company making
 profits. All that money stimulates demand from other companies, which
 they can therefore hire more employees.

 According to Alain Goudey, this avalanche of
 Technology is both a source of concerns and opportunities. By
 example, generated productivity gains allow to consider
 relocate production facilities in our country while remaining competitive
 (so to recreate part of the job). Moreover, these new technologies
 will generate new needs, new questions, new
 approaches and thus new jobs. The main question remains
 if the balance of posts between possible destruction and creation will be possible
 favorable or not, the issue is far from settled.

 At the conference he
 given to the FGTA-FO September 22, 2015, Alain insisted Goudey
 the need to adapt, to think of staying human and to be as
 open as possible to reinvent organizations, processes and modes
 operation of the company. To do this, according to him, it is necessary
 to inform the widest possible individuals on technologies and
 their impacts. Organizations of all types must operate their
 digital transformation accompanying with stakeholders including
 training on these issues. Finally, it is essential to renew our
 education system to inculcate a real culture of digital (beyond the
 school code issue) to teach our children to evolve in this
 complex universe mingling opportunities and concerns but whose pins
 Traditional clearly disappear one after another.

 It is high time to
 awareness and to put in place, both at union level and at
 businesses, training that will allow everyone to get
 pace with new technologies and move towards the professions that
 take into account.



  * Alain Goudey is associate professor of marketing at NEOMA Business School. He is also a founding partner of the sound communication agency and musical design AtooMedia and its subsidiary, the sales space soundman Mediavea.

  Graduated in 2001 TELECOM Ecole de Management (formerly INT Management) and a Masters in Management Science, he obtained a doctorate in management science at the University Paris-Dauphine in 2007. Co-author of Marketing Sensory Point of Sale, 4 th edition, Dunod, Paris, he published in France and abroad in scientific journals such as Research in Marketing, Marketing Decisions, International Journal of Research in Marketing, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Management & amp; Future or Advances in Consumer Research Proceedings, but is also regularly sought by the media such as Harvard Business Review, Strategies, 01 Business, CB News, LSA, France 3, France Inter, France Culture, 60 Million Consumers, RTL, Brain & amp; Psycho, etc. For more information:

  Finally he regularly conducts conferences (TEDx, CMIT, Microsoft Dynamics, Carrefour, PSA, etc.) or MS in executive training, MBA or on behalf of major companies: Orange, IBM, Caisse des Dépôts Group, etc. .




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 The position
 Federal on new technologies



 New technologies and
 changes they generate, gathered under the name “revolution
 digital or digital “will disrupt our way of life, of
 communications, create new business models and revolutionize
 work organization. It is vital for our trade union organization
 seize all matters relating to this great upheaval.


 Faced with the risk of social destruction
 and deskilling related to robotics in its sectors, FGTA-FO
 already established a working group within the federation to
 to anticipate and support employees whose jobs will be affected in
 future years: the future may already be at our door. There
 Federation also actively participates in the work of the confederation.


 Employment, training, the “uberisation” of work,
 freelance status, the sustainability of wage labor, the private life balance – life
 Professional including the right to disconnect, redistributing
 value added and other themes will not yet defined in the
 coming years to be dealt with by our union.


 The economic world and
 Finance says ready for the revolution! The FGTA-FO does leave
 not behind, it will accompany the change and continue to wear
 synonymous claims social progress so that employees are not
 not excluded.














 * Alain
 Goudey is associate professor of marketing at NEOMA Business School. It is
 also a founding partner of the sound communication and design agency
 AtooMedia music and its subsidiary, the soundman Mediavea of ​​retail space.


 Graduated in 2001 TELECOM School
 Management (formerly INT Management) and a Masters in Management, he
 obtains a doctorate in management science at the Paris-Dauphine University
 2007. Co-author of the Sensory Marketing Point of Sale, 4 th
 edition, Dunod, Paris, he published in France and internationally in magazines
 Scientists such as Research in Marketing, Decisions
 Marketing, International Journal of Research in Marketing, Journal of Retailing
 and Consumer Services, International Journal of Retail and Distribution
 Management, Management & amp; Or future Advances in Consumer Research
 Proceedings, but is also regularly sought by the media such as
 Harvard Business Review, Strategy, Business 01, CB News, LSA, France 3,
 France Inter, France Culture, 60 Million Consumers, RTL, Brain & amp;
 Psycho, etc. For more information:


 He regularly conducts conferences (TEDx, CMIT, Microsoft Dynamics,
 Carrefour, PSA, etc.) or MS in executive training, MBA or on
 account large companies: Orange, IBM, Caisse des Dépôts Group, etc.


















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