new technologies to guide marketing strategies. Starting from this observation, the company Wibbitz has investigated to find out what consumers thought about the new media and if they were willing to consume the information. More than 1,000 american internet users were surveyed to obtain their opinions regarding the live video, chatbots, clothing, connected, and virtual reality. Practical, fast, or original, all are not created equal and the requirement of the public can assess what is and will be the most suitable for the dissemination of news in the near future.
in The course of its analysis, Wibbitz finds that the live video has aroused more interest with a 30% favorable opinion, but 25% express a contrary opinion. One can easily imagine that, despite the importance of live, the consumers of news remain wary and are waiting for a minimum of analysis rather than a distribution of gross of what’s in the news. The live video on the social networks is, therefore, interesting not unanimous.
The other technologies presented allow the respondents more skeptical. In relation to access to information, the trust is relatively low. For chatbots, 16% of the respondents express a positive opinion as compared to 50% who are not reassured to the idea of receiving information via an interface robot. Clothes connected and virtual reality are no better with respectively 16% positive reviews and 45 percent negative, and 16% are interested compared to 57% of opponents.
These technologies are still in their infancy, we can obviously say that time will change things. Today, the curious and the “early adopters” are interested in it, to follow the majority, and then laggards. Without imagining that all consumers will adopt each of these new technologies, it is important to be aware that the time factor may tip gently opinion.
For Wibbitz, 16% of respondents say they already use live video to consume the information. Among them, 5% are “early adopters” and 33% are part of the majority so-called ” early “. This means that when the technology will be proven, the rest of the population will follow. Conversely, the chatbots don’t seem to be a priority for the public. 68% of respondents think that they will use little or never this type of technology to access information. 71% take the same kind of speech to the clothes connected. Here, it is clear enough !
Logically, the report concludes that the live video is the tool on which we must focus to develop the production of content. Moreover, the investments already appear to be moving in this direction. Virtual reality has yet to be very interesting and will eventually break through. The few people who were able to test the VR helmets are all agreed that the experience is unique. To follow…
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