Tuesday, December 22, 2015

The info in 360 °: real contribution to new technologies or race? – ARTE Future (Blog)

Available to the public early 2016, the virtual reality mask to see videos 360 ° recovery media in the race for new technologies. If the video game and entertainment today share the monopoly of virtual immersion, many traditional media companies trying to capture the experience. They are associated with companies at the forefront of media technology to offer their viewers video reports 360. This escalation is it a way for the media to stay ahead in the innovation race and she is a real contribution in terms of information?

Virage 360 for Broadcast

View images scrolling on a screen will appear soon out of date. After exploring all facets of 3D, the giants of audiovisual and digital broaden their fields of view with the video 360. More than see, it allows the viewer to experience a scene as if he were in the shoes of a character. In March, YouTube was posting on the canvas his first videos, followed by Facebook in early September. For the modest sum of two billion dollars, the Silicon Valley giant bought Oculus VR, a company that develops a range of virtual reality goggles. Expected for more than three years, marketing to the general public is planned for early 2016, alongside the competing models of brands Sony, Google, HTC or Samsung. Three million of these devices could be sold next year. An explosion for the digital industry brings in its wake a host of companies specializing in virtual reality. Among them, the California startups Jaunt champion fundraisers, has signed a partnership with Walt Disney Company and traditional media groups to develop tools and software to produce virtual reality videos. If immersion seemed so far restricted to the fields of fiction and video games, it opens to the media and journalists, who want to extend the experience to the information service.

A war reporting as if you were

Many reports have been made using a camera 360. Equipped with multiple visual and auditory sensors that -ci films in all directions. Once assembled, the images provide comprehensive views that the viewer, the mask on the eyes, can choose to direct its gaze all around him. “ This allows for example to capture a place destined to disappear or to bring the viewer in an area ravaged by war, without making him run the risks of conflict ” explains Raphaël Beaugrand reporter for a Paris studio specializing in the video 360 °. The studio has posted an immersion reportage on the Syrian conflict, touring from May to July in Jisr al-Choughour. Syrian journalist, formed remotely, filmed the streets devastated by six cameras secretly channeled through the border with Turkey. For Raphaël Beaugrand, give the sensation people to be a hard hit by war place is the best way to understand why the Syrians leave their country. For him, the video 360 is the ultimate degree most successful journalism: “the e goal of the journalist is not all show and encourage voyeurism but to allow a person to be in one place where she could go alone and to recreate as closely as possible the things he saw “. The New York Times has launched an application dedicated to reporting in VR.

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A new tool for an old genre

Immerse yourself in an environment to better reflect the atmosphere of the story is the same principle. Books Ten days in a lunatic asylum Nellie Bly, Turk’s Head Gunter Wallraf and Quai de Ouistreham Florence Aubenas are as many ‘journalistic initiatives seeking to live an experience to readers from within. With virtual reality, stories take on a new dimension by increasing empathy felt by users. A pioneer in the field, the American documentary filmmaker Nonny de la Peña sees virtual immersion in the future of journalism. In 2014, his last report Project Syria immerses the audience wearing the virtual mask in the hell of the war in Syria. “ People are shocked, they feel there, she says . They feel emotions and become actors of information “. For her, virtual reality is as an essential means of communication including the mainstream press because it brings the news readers and the journalist removes the filter.

Behind the mask , priority information

The emergence of new technologies constantly polls the media on their way to inform. By removing the filter journalist, virtual reality also removes analysis and distancing about. Malicious companies could use the emotions of a scene of war for propaganda purposes and not to transmit information. Because in reality, if the image gives the impression of appearing without artifice under the virtual mask, it is like any journalistic production, the result of selection during shooting and editing. Whether mobile or put the star on a pole or tripod, the six cameras must be synchronized to film the different angles of a scene simultaneously. They should be placed in a strategic location allowing both to blend in and be in the heart of the action. On assembly, their images are processed separately before being assembled. Companies offer software to simplify the treatment but the cost of equipment is high, both for journalists and users. It takes $ 1,500 to get the mask and the PC offered by Oculus VF.

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Self-taught and passionate about new technologies, the Rennes photographer Adrien Duquesnel had to invest 7000 euros hardware to experiment with video 360. He is convinced that it can become a full-fledged media journalism at just like the photo, video or audio. “ Advanced Internet hustles every respective areas of traditional media: the press develops video, audio and written develops and integrates both video .” For him, these different media formats are complementary . They are a “ toolbox made available to the journalist who must choose the correct format to best process information “.

Marion Roussey


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