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In fact, the sites of online bookings are increasing. In 2012, 44% of French parties reserved their holiday online, and 66% planned their stay on the web.
But web presence requires work.
To meet this demand, new jobs are created over the years.
The needs of tourism professionals are very concrete. “Today, companies need to collect and analyze their data, but they have no methodology or skills” says Pascal Chevalier, director of ENSAI school.
59% of Internet users buy products related to tourism on the canvas. To meet growing customer demand, travel agencies and tour operators need to adapt to new technologies.
“[They] need this technology to react quickly and not be overtaken by the competition ” continues Pascal Chevalier.
Include these new methods demand for tourism stakeholders to hire competent people in this area.
A survey by France 2 showed that in 2013, 30,000 positions were to be filled in the general field of computing.
New educational branches
Marc Simoncini, founder of Meetic, founded with Jacques-Antoine Granjon (founder of sales-private) and Xavier Niel (founder of Free), the EEMI the first European trade school of the internet.
This explains the interest of this new school: “There is very little chance that we find the new Mark Zuckerberg, but young people full of new ideas, disruptive, that we are unable to have “.
EEMI is not the only school to have appeared following the development of the Internet.
In 2002 was created the Business School of Tourism in La Rochelle. It has acquired its accreditation TedQual. This facilitates continuous improvement of programs offered by the institution.
Receiving this recognition demonstrates the suitability of the teaching program and the needs of the tourism sector.
Large schools also follow the movement of digital related to entrepreneurship. The HEC, ESSEC and ESCP have in recent years developed curricula to encourage young students in this way.
Alban de Belloy, creator of MyVitiBox.com includes the choice of these great schools, “ Go to finance it” has been “, choose entrepreneurship is trendy . ”
E training and e-learning
However, the tourism sector needs, now, competent employees. That is why many online courses appear: e-training.
The ID-rezo website specializes in training for e-tourism.
A group of experts provides comprehensive training, focused on issues of economic development and tourism via internet. All institutional tourism and tourism businesses are invited.
In the field of e-learning, tour operators have taken the lead. For them it is a way to take root in the minds of travel agents with simple and short formats.
The e-learning is similar to MOOC (Online Courses, open and solid). This new way of learning is becoming popular and is becoming increasingly used by students today.
It is the abundance in the classrooms who took the creation of this digitized learning.
Or Selectour Afat has made available to its dealers, on 3 June 2014, a training platform in the form of role play, “Mango Game”.
Becoming a leader marketing project travel agency
After seeing is a business school, Camille Palud interned 2 years in a marketing agency. For 1 year and a half, she is head of marketing project in sections leisure, business and group travel for 6 agencies Carol’Voyages Selectour.
It should send an e-mailing once a month to all customers, which takes him three days to prepare to gather all the necessary information.
It manages the statistics of websites and social networks Carol’Voyages. In addition, it was she who also handles contests (print or web) organized. It must first send a press release to promote the game.
“The goal is to find ways to make themselves known cheaply” , she says.
For the agency, SEO site is checked daily and the web is then continued.
In addition, Camille admits: “We do not do direct online bookings. It keeps a steady number of customer visits in physical agencies. The counselor face to face is our heart business “.
An example that shows that the technology is an indispensable support but does not replace the human expertise.
Qu ‘ does a digital animator Territory (ANT)
This is at the end of his studies of international trade, Elizabeth Gouzien went to London interned for three years in the rental agency, Apartment Service.
In 2007, after his return to France, she is contacted by the Chamber of Commerce and Industry of Saint Malo (ICC) to become Territory Digital Animator.
Today, she works for the coach of the region, the TO and organizes conferences and workshops for tourism professionals. These workshops divided into several sessions are held once a month.
They follow a specific theme: the management of social networking, SEO, digital customer relationship …
In addition to these meetings, Elisabeth Gouzien provides individual support to professionals when they challenge their positioning on the internet. “I have a diagnosis of their website, and via communication tools, I adapt it according to their marketing strategy” , she says.
Tourism stakeholders meet to present this digital supports provided by the CCI of Saint Malo / Fougeres.
“A lot of players returning to the workshops, even if they have already attended. Digital advance so quickly. The lectures there a year are nothing like those of today “, she says.
“We are thinking about creating a web marketing platform for all those who can not be present at the workshop and they followed more personal” , concludes -she.
Interview Victor Gervasoni, director of La Rochelle Business School of Tourism.
Victor Gervasoni: “La Rochelle Business School of Tourism is a business school that all our courses are based on tourism We prepare our students for the management sector through various subsidiaries..
We have a Bachelor course in three years, and another five years. The school addresses the areas of hospitality, leisure and events. It offers many specialties and a multitude of exchanges abroad. More than 700 students are currently enrolled in the school.
Since its inception in 2002, requests for admissions is increasing. The first four years have seen good growth. ”
i-tourism: What differentiates you from a school of conventional tourism ?
VG: “For us, working in tourism is not just to know by heart brochures It is an innovative and dynamic business..
This is why we have partnered with over 400 companies and schools around the world to facilitate the exchange of students.
We have incorporated an English course in our curriculum because the more we expand our range of possibilities, the more our students have the chance to succeed.
In addition, a control region or country allows students to have value once the labor market. ”
i-tourism: Once training is complete, your students find they work quickly ?
VG: “Yes, 96% found a job within six less after leaving the banks of La Rochelle Business School of Tourism.
In addition, a third of the students from the three-year course starting to work abroad. This is twice that at the beginning of school. The tourism sector is in demand!
I remember talking with one of our partners on hiring new professions related to the e-tourism.
At first they hired as technicians, but they were not trained to speak to customers. That is why we insisted on two key areas of the school. Management and Tourism ”
i-tourism: Among management, web marketing Is one of your contents ?
VG: “Absolutely, this is a must Today we have a web marketing specialist, but this subject is taught in all sectors.”.
i-tourism: How are the courses organized web marketing ?
VG. “The courses are organized into four time First, we prepare our students to this area then we teach them the theoretical foundations Then comes the time to.. intake. Teachers are highly specialized in this field.
Most of them illustrate their courses involving professionals (web managers). The last part of the course consists of practical cases.
The teachers ask their students to make sites, for a real agency, or else as a simple exercise. ”
i-Tourism: What can we wish at the Business School of Tourism ?
VG: “We do not have quantitative targets Our goal is not to have a large number of students, but more diverse and comprehensive offerings..
The school keeps a close contact with the companies because the world is changing and we want to stay in line with market demand.
The only goal is that our students have a short employability, while being trained to respond to digital developments.
In fact, the jobs of tomorrow are a real challenge for us. “