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Travelers use mobile services
The study also found that 76% of respondents use the airline applications. 43% admit that they improve their journey. However, 53% of passengers want to be more personalized to their phone in case of delay alerts. 57% would like maps of airports and directions on their device while half of respondents want to use their smartphone to ship.
The app for easy travel
56% of respondents also claim connectivity allowing them to have access to in-flight entertainment system with their smartphone, tablet & amp; co. Almost the same proportion (54%) want to be able to send and receive emails and text messages or make calls during a flight. 45% of passengers would also use their phone or whatever to buy food and drinks or visit the duty-free catalog.
Travelers are still quite reluctant to share personal information to receive offers. However, if the goal is to improve their transit – for example to reduce the wait at the airport – 40% of them are willing to give their location. The rate rises to 72% if it allows for more personalized services.