The early adopters of disruptive technologies company would fully the merits and revenue.
Cloud computing, mobility, social business … These solutions more or less well established in business but worthy thoughts before launching. Or maybe not, actually? A study by the Harvard Business Review Analytics Services produced by the American telecommunications company Verizon reveals that early adopters of such technology, which would have taken the risk of starting upstream, find greater benefits than other. Thus, the study reveals that 20% of companies with this profile have seen their income grow by 30%, double that of “followers” (companies that invest only when the benefits of such tools proved) and triple “cautious” (companies until the technology is fully in place). *
Beneficial changes together
Similarly, 57% of those pioneers believe that investment in new technologies is, for them, the engine of innovation and growth of their business. And besides, they found up to 54% as the technology lead to a significant change in business model (against 29% for “followers” and 10% for “cautious”) Pourr and 52% to changes in products and services they sell. And if we shall focus on different sectors, we find that 43% of companies in the field of energy willing to adopt new technologies with a view to take advantage of the position of “pioneers”. Divided by the area of services and consulting company for 45% ambition. They are also 72% in this area to explain the adoption of new technologies allowed for a real change in their business strategy over the last three years.
Brakes too fresh
Despite the many benefits seen, especially the study points out that certain obstacles still exist in the adoption of new technologies, even before the principles As risk-taking, limiting increase in the number of “early adopters”. Thus, 34% of respondents believe that the use of “legacy technology” or obsolete technologies still in place in the company, greatly hampering innovation. And 44% of them speak of a need for more flexibility in terms of corporate culture to adapt and take advantage of new technologies to develop new business approaches.
* Pioneers represent 34% of the companies surveyed, 35% followers and conservative 30% of 672 large companies worldwide.