A dose of creativity and a shoot provocation. This is the explosive cocktail of the campaign devised by the advertising agency Gloryparis for the output of the fourth issue of Humanoid entitled “ The technology is the opium of the people, do not overdo it “
The names and logos of industry giants: Apple Instagram , Twitter, Windows and Netflix have been hijacked in order to highlight our dependence on new technologies, which are predominant in our society. An addiction that causes the appearance of psychological illnesses such as fomo (phobia miss something on social networks) or nomophobie (fear of being separated from their smartphone) .
Windows becomes ” Windose “ Instagram ” Ingram “, Netflix ” Netfixe “ hashtag Twitter” haschtag ” , and Mac “ cam ”
“The effect is immediate. This is the goal we seek to achieve without affecting the brand image” , said Hugues Pinguet , associate director of the agency Gloryparis . “These brands enjoy a very positive image among consumers. They have nothing to fear, they know this and that is also why we have taken the liberty to adopt an offbeat and provocative tone “ Arnaud added Bacquer , co-director.