Between luxury and technology, the border becomes more and more porous. Witness the recruitment Ian Rogers, a former executive of Apple Music by LVMH. An appointment as “digital director” formalized on 1 September by the French luxury group.
His mission? Developing the digital offer of the multinational brands. It goes even further since, according to Bernard Arnault, the CEO of the group, quoted by AFP, it would “also to explore new opportunities available to the group in the field of digital”.
“Ian brings his extensive experience in innovative digital projects and its sense of innovation,” he added.
Apple spends 73 million to hire Ms. Ahrendts (Burberry)
This is not the first time that Silicon Valley luxury homes and exchange their leaders. Apple, in particular, has spent millions to poach heavyweight luxury. Angela Ahrendts Burberry has left the presidency in 2014 to become vice president of Apple in charge of distribution and online sales. His compensation during his first year in his new position exceeded that CEO Tim Cook, reaching more than 73 million.
The Apple brand has also hired former CEO Yves Saint On Lawrence Paul Deneve or former vice president of sales within the watch brand Tag Heuer, Patrick Pruniaux. A few months later, the band created by Steve Jobs launched its Apple Watch.
Apple offered a golden bridge àAngela Ahrendts, former CEO of Burberry.
Conversely, in luxury, we now appreciate the high-tech expertise
In the opposite direction, recruitment is also known to operate more ‘operational levels “some companies. Thus, L’Oréal he recruited in 2014 a team of technicians and biologists to launch an application dedicated to makeup.
That said, the major international luxury groups still much favor internal recruitment . Their size and presence on several continents would present attractive career prospects that senior executives are loyal.
Thus, two thirds of management positions at LVMH offers are attributed to the Group’s employees according to a study published by the Harvard Business Review in June 2015. The group would also tend to rehire people away time in other companies. The authors of the survey cite for example the case of one of them “ out at Google and income with expertise in creating high-tech items. ”