Tuesday, October 6, 2015

Banking: the interest in new technologies – Canoeing

TORONTO – Nearly seven in ten (67%) would be willing to try a new banking technology or payment, according to a survey conducted on behalf of CIBC

Among the. new technologies, there is for example the deposit checks by taking a picture with a mobile device, or to pay for purchases via their smartphone before a POS terminal, as does the apple pay service.

The interest in using the new technology differs depending on the age of respondents. If 85% of 18-34 years say they are ready to take the plunge, they are no more than 51% for over 55 years.

According to David Williamson, Senior Vice President and Chief Group, CIBC, the adoption curve demonstrates the importance of finding the right balance for each of the clients.

These funds, however, prefer contact with a flesh and blood person when they want get advice.

“Even the customers more comfortable with digital technology will prefer an interview in person when more financial issue concerns them,” said Mr. Williamson.

The survey was conducted online from September 23 to 25 last with 3012 Canadians among those registered Angus Reid Forum panelists. The margin of error is 1.80%, 19 times out of 20

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